Global Brand Experiences Lead, Creative Technologist

Meta shows up at key moments in tech, culture, and entertainment through owned moments and GTM product launches, and this role owns how creative technology ideas translate into tangible, interactive activations across Meta's full portfolio.

You will lead the Creative Technology Pod, driving the strategy, vision, and goals to build novel product experiences (0-1) and engineer the ones that make sense to deploy globally (1-Many) into reusable, cost-effective assets built in-house. As a hybrid creative-technical lead, you generate original concepts informed by technical depth. The mandate is to bring Meta's technology out of the digital world and into tangible, everyday experiences, meeting people where they are through personal, relatable connection, and creating reliable, technology-forward moments across Meta's tentpole events and brand activations.

You will partner with the cross-functional working team to strategically prioritize new products and features along with key messaging, and align with key XFN leads on the overall narrative that guides the work. Above all, you make the idea buildable. 10+ years in creative technology, experiential production, or interactive design and development, including work delivered in live or public-facing environments Portfolio showing creative craft and technical depth in equal measure, with clear evidence of what you personally built, which ideas were yours, and concepts that existed because you knew the technology was there Hands-on experience with interactive and immersive technologies such as real-time engines (Unity/Unreal), AR/VR/MR and spatial computing, computer vision, generative AI models and APIs, creative coding, WebGL/three.js, and sensors and physical computing Experience building demos or interactive experiences tied to a product launch, including work on unreleased or pre-announcement hardware or software Demonstrated judgment about where to spend creative and technical effort: choosing a small number of the right bets Experience owning a build budget and a portfolio of concurrent projects, including vendor evaluation, tooling decisions, and governance of a creative technology stack Experience sourcing, selecting, and directing external creative partners (studios, independent creative technologists, artists, emerging-tech companies), including commercial and scoping conversations, and setting and holding the creative and technical bar on what they deliver Experience collaborating with creators or artists on work that reached a public audience Experience driving priorities and outcomes across teams you do not directly manage, and experience participating effectively in both creative reviews and technical design reviews Experience building a multi-year roadmap or POV on emerging technology for a brand or product org, plus an existing network in the creative technology, new media art, or experiential community Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Smart glasses and AI experience Experience inside an in-house brand, product marketing, or R&D group at a large technology company, or creative technology leadership at a leading agency