Email Marketing Coordinator

1. Email Marketing
   1. Assist with execution of email marketing campaigns including overall strategy, best practices, audience segmentation, and testing
   2. Assist with cultivation of constituents for fundraising and volunteer engagement opportunities
   3. Build and send emails in HubSpot including newsletters, fundraising appeals, event promotions, volunteer recruitment, and others
   4. Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by fine-tuning segment lists based on behaviors
   5. Guide staff in utilizing Salesforce to send emails to constituents, including creating templates as needed
   6. Assist with resolution of email-related issues in the internal ticketing platform
   7. Maintain documentation of processes, streamlining to improve efficiencies
2. SMS Marketing
   1. Develop and manage process to collect SMS (short message service) opt-ins from constituents
   2. Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content
   3. Manage SMS message creation and delivery through HubSpot
3. Data Analysis
   1. Analyze email metrics to evaluate success to guide staff in the development of action plans for future campaigns that drive improved results
   2. Analyze SMS metrics to evaluate effectiveness and drive strategy
4. Industry Knowledge and Advancements
   1. Stay current on industry trends related to marketing strategies and innovation; maintain expert status on HubSpot
   2. Recommend new tools to enhance cultivation, engagement, and customization
5. Other duties and projects as assigned by supervisor to support department and ministry needs

Qualifications:

• Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
• Desire to serve in a growing and dynamic Christian service ministry
• 2+ years of experience with email marketing and data analysis
• Knowledge of HubSpot preferred; knowledge of Salesforce a plus
• Excellent interpersonal skills; professional ability to communicate clearly in written and verbal forms across all levels of management
• Must be detail oriented, committed to accuracy, and team player who is flexible and able to work independently
• Must have a strong sense of confidentiality
• Strong general computer skills are necessary along with a competent, working knowledge of Windows, Microsoft Excel, Microsoft Word, Microsoft Outlook and the Internet
• Understanding of Christian ministry and specifically Joni and Friends is desirable

EMPLOYEE MINISTRY ENGAGEMENT:

Joni and Friends is a Christ-centered community. Therefore, we expect every employee at Joni and Friends to excel in their walk with Christ and in their specific employment role in our Christian community. We purposely create a gospel-centered environment and offer leadership and development training to help employees perform their work with integrity and excellence, serving in our Christian community at Joni and Friends to fulfill our religious ministry: to share the gospel and serve people living with disabilities.

All employees do this, regardless of their specific role, by:

• Modeling Joni and Friends’ Christian beliefs and practices to advance our gospel mission during working hours and nonworking hours
• Supporting fellow staff and volunteers at Joni and Friends in following Christ, by praying for each other, sharing Scripture and setting an example of how to live a faithful Christian life
• Engaging in the lives of people living with disabilities with love, dignity, and in a manner that commends and proclaims the gospel.
• Participating or leading in prayer and worship during meetings, events, and outreaches
• Affirming the Joni and Friends Statement of Faith annually and not engaging in any conduct or promoting any religious beliefs inconsistent with such beliefs
• Upholding and advancing Joni and Friends’ Mission and Vision through a focus on our Values.
• Actively attending a church that has a statement of faith that does not contradict Joni and Friends’ Statement of Faith

Joni and Friends seeks to glorify God in the way we conduct ourselves, and in the work we do together as a Christian community. Employment at Joni and Friends is not only a job but a ministry and a calling from God.