Head of Marketing

The Opportunity A well-established, growth-oriented B2B SaaS company (65 employees) is seeking a Head of Marketing to serve as a transformative leader and hands‑on executor. This is a high‑visibility role reporting directly to the CEO, with a seat on the company's leadership team. Their marketing team has a solid foundation in brand and content — this hire will bring the growth marketing rigor, strategic clarity, and cross‑functional leadership needed to turn the function into a measurable pipeline engine. What You'll Own Own the full marketing strategy, roadmap, and quarterly OKRs aligned to company growth priorities Lead demand generation strategy and be hands‑on in execution — campaign design, HubSpot workflows, testing, and performance optimization Define ICP, buyer personas, segmentation, and messaging architecture; drive Sales and Marketing alignment Build and own pipeline attribution reporting for the leadership team — lead flow, MQL definitions, CAC/ROAS, and what to scale or cut Establish a campaign‑based operating model: integrated campaigns, shared metrics, clear owners Assess product marketing needs and lead the hiring and onboarding of a dedicated PMM (planned for late this year or early next) Coach and develop a 4‑person marketing team (growing to 5); clarify role boundaries and make smart resourcing decisions What We're Looking For Experience 8–12 years in B2B SaaS marketing with direct responsibility for pipeline outcomes Proven success building and scaling demand‑gen programs (paid, organic, automation) Experience in a lean or scaling org where leaders execute tactically while setting strategic direction Track record of leading through influence across multiple levels of an organization Functional Strengths Deep expertise in growth/demand gen: channel strategy, experimentation, conversion optimization, marketing automation, and attribution HubSpot fluency — comfortable building automations, dashboards, and workflows directly Enough product marketing breadth to define scope, evaluate PMM candidates, and guide early PMM work Leadership Style Player‑coach mentality — comfortable being hands‑on indefinitely, not just delegating Communicates clearly across audiences: CEO, peers, and individual contributors Solutions‑oriented, avoids siloed execution, builds relationships quickly Can navigate a fast‑moving environment while building structure that scales #J-18808-Ljbffr