Social Media Manager

Job Title: Social Media Manager – Organic Growth Department: Marketing Employment Type: Full-Time In Office About the Role We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts. What You'll Own Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach Build and execute a monthly content calendar showcasing our work, our people, and our expertise Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish Design on-brand graphics, stories, and post layouts Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast Coordinate with field crews to capture authentic, in-the-moment jobsite content Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution Run A/B tests on content formats, posting times, and copy to continuously improve performance Requirements 2+ years managing social media for a brand or agency Proven organic growth track record - bring the numbers Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar) Graphic design skills (Canva, Photoshop, or Adobe Express) Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms Ability to create content in fast-paced, outdoor jobsite environments Understanding of YouTube SEO and long-form caption strategy Proficient with Meta Business Suite, TikTok Analytics, and similar tools Strong written communication skills with the ability to develop and maintain brand voice Self-starter who owns their deadlines without micromanagement Bonus Points Experience in construction, roofing, trades, or home services Photography skills or drone footage experience Paid social experience (Meta Ads, TikTok Ads) Google review and reputation management experience Knowledge of Google Analytics / GA4 What We Offer Competitive salary commensurate with experience (42-48K - bonuses available) Health benefits Mileage reimbursement for jobsite visits Creative autonomy to build a social presence from the ground up Direct access to leadership - your ideas get heard Real growth potential as the company scales #J-18808-Ljbffr