Head of Web Experience & CRO

About AtlasBrands

AtlasBrands is a holding company building the next generation of DTC health and wellness brands. This year we grew a brand from zero to multi-eight-figures, and we're just getting started. Now we're doing it again, across more brands. Today AtlasBrands is made up of four brands, and with new launches underway, we're on track to reach ten by the end of the year and $100M ARR in 2027. Growth like that isn't powered by products or ad spend alone. It's powered by people, which is why we're building a world-class team of A players who move fast, own everything they touch, and refuse to settle for good enough. Because one team powers every brand we own, every great hire doesn't move one brand, it moves all of them. The people who join now won't just ride this growth. They'll be the reason for it. If that excites you more than it scares you, we want to talk.

Role Objective

AtlasBrands is looking for a Head of Web Experience & CRO to serve as the single point of accountability across all portfolio websites and high-converting funnels. You will act as the operational lead for everything website-related — from pre-lander to third-party checkouts, and post-purchase one-click upsells. Operating as a disciplined player-coach, you will run an AI-powered testing engine and build the department behind it, ensuring every site runs bug-free while systematically driving conversion rate, average order value (AOV), and profit per visitor without executive day-to-day management.

What You'll Do 

• Audit & Executive Transition: Complete a full audit of all live brand pages, offers, third-party checkouts, and post-purchase upsell flows; present a prioritized test roadmap across 10+ SKUs/brands. Fully relieve executive leadership from day-to-day website and CRO troubleshooting, ensuring every escalation comes with a recommended solution.
• Hands-On Pre-Sales & Copywriting Engine: Own the ideation, copywriting, and end-to-end creation of high-converting pre-sales pages (advertorials, listicles, comparison pages). Personally draft direct-response copy that aligns with winning ad angles rather than just managing external copywriters.
• High-Velocity CRO & A/B Testing Execution: Drive deep CRO expertise to ideate, build, and launch high-velocity A/B tests spanning product pages, advertorials, slide carts, third-party checkout flows, and post-purchase one-click upsells. Ensure every test targets the highest expected-lift backlog item with written hypotheses, rigorous statistical methodology, and proper sample sizing.
• Building From Scratch & Multi-Brand Scaling: Build brand-new funnels, landing pages, and checkout flows from scratch across a broad portfolio (managing 10+ SKUs/brands concurrently) rather than relying solely on incremental page optimizations.
• Compounding Metric Lifts: Maintain a high test win rate with statistical significance, shipping consistent wins per brand to drive compounding gains across on-page conversion, checkout order value, and post-purchase upsell take rates.
• Cross-Brand Intelligence & Creative Congruency: Log all test outcomes in a shared win library and adapt winning checkout and upsell structures across relevant portfolio brands. Sync weekly with Performance Creative to ship congruent pre-landers and product page variants for all validated ad angles.
• Technical Health & Tracking: Maintain bug-free product launches, optimize third-party checkout and upsell integrations, resolve minor technical issues rapidly, and fix critical incidents (outages, broken checkouts, lost tracking) immediately.
• AI Dashboards & Department Building: Build live AI-driven dashboards (using Claude) tracking step-by-step conversion rates, order values, one-click upsell conversion rates, and profit per visitor. Grade current talent and fully staff the department with A-players to dramatically accelerate brief-to-live production speed.

Required Skills and Qualifications

• Direct-Response Funnel Mastery: Deep, hands-on experience ideating, drafting copy for, building from scratch, and systematically optimizing pre-landers, advertorials, listicles, product detail pages, offers, third-party checkouts, and post-purchase upsell funnels.
• Third-Party Checkout & One-Click Upsell Expertise: Proven, deep experience configuring, customizing, and scaling third-party checkout engines (specifically Phoenix, Checkout Champ, Sticky IO, or custom headless/API checkout platforms) to maximize checkout conversion and post-purchase one-click upsell take rates.
• AOV Optimization & Offer Architecture: Mastery of post-purchase offer structuring, downsells, order bumps, bundle logic, and subscription conversion tactics that directly increase customer lifetime value and profit per visit.
• Experimentation Rigor: Expert ability to rank backlogs by expected lift, write sharp hypotheses, size sample sets accurately, and interpret statistical significance without calling tests early.
• Multi-Brand Leadership: Demonstrated track record leading website, web experience, and CRO strategies across multiple e-commerce/DTC brands simultaneously through shared systems and teams (ideally 10 SKUs, products, or brands at once (or more).
• Analytics Depth: Advanced data literacy; ability to spot tracking gaps, checkout attribution errors, and funnel drop-offs before anyone asks.
• AI & Technical Tooling: Daily application of AI (Claude/LLMs) to build pages, write copy, analyze tests, run QA, and build dashboards.