Vice President Marketing

Reports to: CEO and Co-Founder A growing wellness brand is seeking a VP of Marketing to lead its brand strategy as it expands across direct-to-consumer, Amazon, and national retail. This is a brand marketing leadership role for someone who can shape a distinctive identity, build cultural relevance, and lead a lean team through its next stage of growth. Responsibilities Define the brand's positioning, voice, and marketing strategy across products and digital offerings. Build the annual marketing plan and own the budget, making disciplined decisions about where to invest. Lead creative direction and ensure a consistent, high-quality brand experience across campaigns, content, packaging, and retail. Develop partnerships, collaborations, PR opportunities, and limited-edition launches that build awareness and drive trial. Set the strategy for social, content, and community, strengthening customer loyalty and word of mouth. Build the retail and shopper marketing playbook for grocery and mass channels, with a focus on launch support and measurable velocity. Lead consumer insights and the innovation roadmap, from evaluating new product concepts through go-to-market planning. Provide strategic oversight of growth and lifecycle marketing while channel leaders manage day-to-day execution. Hire, develop, and lead the marketing team and agency partners, working closely with the CEO and cross-functional leadership. Candidate Profile — Must Haves Celebrity-backed CPG experience: Direct experience building or scaling a consumer brand associated with a public figure, including managing the relationship between the talent's voice and the brand. Relevant category experience: A background in supplements, wellness, beverage, or beauty. Brand marketing leadership: A clear track record in positioning, creative, campaigns, partnerships, and consumer storytelling. This role requires a brand-first leader rather than a primarily growth or e-commerce marketer. Omnichannel experience: Experience growing a CPG brand across DTC and retail, including shopper marketing and support for grocery or mass retail launches. West LA availability: Willing and able to work onsite in West Los Angeles two days per week . This requirement is firm. #J-18808-Ljbffr