GTM Strategy & Integration Specialist

Your Role As the Specialist, Go-to-Market Strategy & Integration, you'll translate CEA CAPA's brand strategy and business priorities into integrated go-to-market plans that drive alignment and execution across the organization. Reporting to the Senior Director of Brand & Communications, you'll lead campaign planning, manage the enterprise marketing calendar, and coordinate cross-functional teams from planning through launch and post-campaign communication. You'll also serve as a steward of CEA CAPA's content strategy and messaging framework, identifying content needs, developing campaign briefs, and ensuring marketing initiatives align with established brand messaging. This role combines go-to-market planning, campaign integration, content stewardship, and cross-functional coordination to support consistent and effective marketing execution across the organization. What You’ll Do Go-to-Market Strategy & Campaign Integration Lead integrated go-to-market planning for seasonal enrollment campaigns, strategic initiatives, and organizational priorities. Develop comprehensive marketing plans outlining objectives, audiences, messaging, channel strategies, timelines, dependencies, deliverables, and success metrics. Facilitate cross-functional planning across Brand, B2B, B2C, Digital, Web, Creative, Communications, Enrollment, and other key stakeholders. Maintain the enterprise marketing calendar and campaign roadmap, ensuring visibility into upcoming initiatives and priorities across the organization. Coordinate launch readiness by tracking milestones, dependencies, deliverables, and risks across all marketing teams. Serve as the central coordination point throughout campaign planning and execution, ensuring alignment and proactive issue resolution. Continuously refine integrated planning processes, templates, and governance to improve organizational effectiveness. Campaign Communications & Organizational Alignment Own internal communications for marketing campaigns from planning through post-launch. Communicate integrated campaign plans to the organization, ensuring stakeholders understand objectives, timing, priorities, and their role in execution. Launch campaigns internally by sharing creative assets, messaging frameworks, toolkits, and execution guidance. Lead post-campaign communications by sharing results, performance insights, key learnings, and examples of effective work across teams. Strengthen organizational alignment by improving transparency, visibility, and shared accountability across marketing initiatives. Content Strategy Stewardship & Content Planning Serve as steward of CEA CAPA's content strategy, ensuring all campaigns align with established messaging frameworks, audience priorities, and brand positioning. Act as the primary point of contact for identifying organizational content needs across campaigns, channels, and business units. Gather and prioritize content needs across marketing teams, including photography, video, student stories, destination coverage, and other creative assets. Translate content needs into strategic, actionable content briefs that guide production and creative planning. Develop biannual content briefs for the Student Content Creator Program, outlining priority markets, experiences, stories, and asset needs aligned to campaign strategy. Partner with the Student Content Creator Program lead to ensure content capture aligns with organizational priorities and future marketing needs. Maintain visibility into content inventory and identify opportunities for reuse and optimization across campaigns. Measurement & Continuous Improvement Monitor campaign execution and support post-campaign reviews and retrospectives. Track planning effectiveness, campaign readiness, and cross-functional execution quality. Analyze campaign performance and stakeholder feedback to identify opportunities for improvement in GTM planning and integration. Document best practices and continuously evolve integrated marketing processes, tools, and governance models. What Makes a Great Candidate Bachelor’s degree in Marketing, Communications, Business, or related field. 2–5 years of experience in integrated marketing, campaign planning, go-to-market strategy, or marketing operations. Proven experience managing complex, cross-functional marketing initiatives. Strong project management, organizational, and stakeholder management skills. Excellent written and verbal communication skills with the ability to influence across teams. Experience developing and executing integrated marketing campaigns across multiple channels. Ability to translate strategy into actionable plans and operational execution. What Sets You Apart Experience in enrollment-driven, seasonal, or cyclical marketing environments. Experience supporting integrated B2B and B2C marketing initiatives. Understanding of content strategy, messaging frameworks, and customer journey planning. Experience working with marketing planning tools, work management systems, or campaign governance processes. Benefits Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces. Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters. Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters. Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team. Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply. #J-18808-Ljbffr CEA CAPA Education Abroad