Sr. Growth Marketing Specialist - Cal AI

This role is focused on driving scalable user acquisition and retention for a fast‑growing consumer app in the health and wellness space. It blends performance marketing, analytics, and creative experimentation, and requires ownership of high‑impact growth initiatives across paid and organic channels. The position balances hands‑on execution with analytical thinking, optimising campaign performance on key platforms and translating insights into actionable growth outcomes. A strong testing mindset is essential, as experimentation and iteration drive success in this high‑velocity, data‑driven culture. Accountabilities Own and execute performance marketing campaigns across Meta, TikTok, Google, Snapchat, Apple Search Ads, and emerging platforms to achieve efficient and scalable user acquisition. Analyse core performance metrics (CAC, ROAS, LTV, payback period, funnel conversion, retention) to identify optimisation opportunities and inform growth strategy. Design, implement, and maintain structured experimentation frameworks for ads, creatives, landing pages, and offers to continuously improve acquisition efficiency. Collaborate with creative, product, analytics, influencer, and growth teams to translate insights into actionable campaign improvements and new acquisition strategies. Contribute to retention and lifecycle initiatives by leveraging channel insights and user behaviour data to improve engagement and long‑term value. Manage multiple growth initiatives simultaneously, ensuring strong execution, prioritisation, and timely escalation of risks. Requirements 4–6 years of experience in growth marketing, performance marketing, or user acquisition for consumer‑facing digital products, ideally mobile or subscription‑based apps. Proven hands‑on experience running and scaling paid campaigns profitably across Meta, TikTok, Google, and Apple Search Ads. Strong understanding of subscription and app economics including CAC, LTV, ROAS and payback period modelling. Experience with analytics and attribution tools such as AppsFlyer, Adjust, Singular, Branch or similar platforms. Ability to interpret complex data sets, build insights and communicate clear, actionable recommendations to cross‑functional stakeholders. Experience collaborating with creative teams, UGC creators, influencers or growth partners to support creative testing and campaign performance. Strong organisational skills and the ability to manage multiple projects in a fast‑paced, experimentation‑driven environment. Benefits Competitive annual salary range of $90,000 - $115,000, based on experience and qualifications. Opportunity to work in a high‑growth, performance‑driven environment focused on innovation and experimentation. Exposure to cross‑functional collaboration with experienced teams across product, analytics and creative disciplines. Potential access to standard employee benefits such as health care coverage, paid time off and retirement plans (depending on eligibility and company policy). Dynamic culture centred on learning, testing and continuous improvement in digital growth strategies. #J-18808-Ljbffr Jobgether