Copywriter, Shopbop at Bop LLC New York, NY

DESCRIPTION Shopbop is looking for a creative, innovative, and organized copywriter to craft compelling, inspiring copy for marketing assets across site, email, social, push & additional channels. The copywriter will collaborate with the Shopbop site marketing team, fashion office, and creative teams to conceive and execute complex campaigns & content across multiple platforms. Write copy for website collateral and customer-facing communications, including homepage stories, emails, mastheads, UX copy, and promotions. Nimbly, expertly and quickly pivot tone of voice depending on the project, whether it’s a Tier 1 editorial campaign or promotional copy. Execute compelling long-form content that organically incorporates SEO terms and flows naturally. A high level of project ownership and self-editing skills. Work with the Shopbop editors, writers, marketing & creative partners to develop and execute narrative direction for editorial features and various marketing initiatives. Maintain strong up-to-date knowledge of the competitive fashion, style & online retail landscape. Maintain and develop Shopbop brand voice by creating compelling, accessible copy. BASIC QUALIFICATIONS BA from an accredited university. 3+ years in a copywriting, editing, and/or content-related role, preferably within the online retail sphere. Proven experience writing concise, quippy, and engaging copy—specialties in the promotional and UX copy are a plus, but not required. Proven ability to write copy for a variety of platforms and customer touchpoints. #J-18808-Ljbffr BoP-USA Inc