Director, Commercial Sales

Reporting to the VP, Commercial Acquisition & Retention, the Director of Commercial Sales, is responsible for leading the U.S. sales organization and delivering profitable, sustainable growth through new customer acquisition, market-share expansion, and disciplined sales execution.

Leading six sales teams across the U.S. business, the Director will establish a high-performance sales culture focused on identifying and capturing high-value growth opportunities, increasing competitive wins, improving sales productivity, and consistently delivering against acquisition, volume, and margin targets.

This leader will translate the company’s commercial strategy into clear market-level priorities and ensure sales teams have the leadership, coaching, tools, pipeline discipline, and accountability required to win in the marketplace and accelerate organic growth.

What you’ll do:

Sales Leadership & Growth

• Lead, coach, develop, and hold accountable six sales teams responsible for new customer acquisition and market-share growth.
• Develop and execute the U.S. sales strategy with a clear focus on profitable organic growth and competitive takeaways.
• Establish clear acquisition, volume, revenue, margin, pipeline, and market-share objectives across each sales team and market.
• Create a consistent operating rhythm that converts strategy into measurable field-level execution.
• Build executive-level relationships with strategic customers, prospects, industry partners, and key market stakeholders to create new growth opportunities and strengthen Superior's position in priority markets
• Champion Superior Propane's safety culture and ensure commercial practices align with company policies, regulatory requirements, industry standards, and the highest standards of business integrity.

Customer Acquisition & Market-Share Expansion

• Build a strong acquisition-first sales culture that proactively targets competitive accounts and underserved market opportunities.
• Increase commercial intensity around prospecting, opportunity creation, competitive displacement, and closing
• Personally engage in significant strategic opportunities and help teams successfully navigate complex or high-value customer acquisitions

Sales Performance & Execution

• Establish consistent KPIs and performance expectations across the U.S. sales organization.
• Use data and market insights to identify performance gaps, emerging opportunities, and areas requiring intervention.
• Drive rigorous CRM adoption (Salesforce), pipeline visibility, forecasting accuracy, and sales activity management.

People & Organizational Leadership

• Build, develop, and retain a high-performing team of sales leaders and sales professionals.
• Create a culture characterized by ambition, accountability, customer focus, speed, collaboration, and a strong will to win.

Cross-Functional Leadership

• Partner closely with Operations, Delivery/Service, Pricing, Marketing Finance, Customer Experience, and other commercial functions to remove barriers to growth.
• Champion new commercial initiatives and go-to-market strategies that expand the company’s addressable market.

What you bring:

• Bachelor's degree in Business, Marketing, or related discipline preferred, or equivalent combination of education and experience.
• 10+ years of progressive sales and commercial leadership experience, including significant experience leading multi-market or geographically dispersed sales organizations.
• Demonstrated track record of delivering substantial new customer acquisition and market-share growth.
• Experience operating in a competitive, field-based B2B sales environment
• Proven ability to lead leaders and build high-performing sales teams.
• Strong experience developing and executing regional or national sales strategies.
• Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Work Location:

Preference is for candidates to be within proximity to our Regional footprint across the Eastern portion of US. However, we recognize that the right talent can thrive from anywhere. Candidates outside the Eastern portion of the US will be considered for the right fit.

The expected annual base salary range for this role is $150,000-$190,000 a year. This position is also eligible for a monthly commission plan with a bridge build-up period. This position may be eligible for other annual bonus payout programs.

Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.

Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals, we welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at View email address on click.appcast.io to let us know how we can enhance your experience.

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