Hospitality Sales & Operations Manager (Hybrid)

Hospitality Sales & Operations Manager (Hybrid)Part of Chile-based Viña Concha y Toro, the leading wine producer in Latin America and one of the world's largest wine companies, Viña Concha y Toro USA (VCT-USA) is a premier U.S. wine marketer and the nation's leading importer of South American wines. A Certified B Corporation, Bonterra Organic Estates—our Hopland, California-based winery—strives to lead the industry in sustainability through our commitments to regenerative farming, renewable energy, and circular packaging. As our inaugural Hospitality Sales & Operations Manager, you will drive revenue growth through the development, promotion and execution of events at our internal McNab Ranch and other Bonterra-hosted locations. Serve as the commercial lead for hospitality business, with primary accountability including, but not limited to event ticket sales, venue bookings, private events, weddings, corporate retreats and consumer experiences. Actively prospect for new business, build relationships with event planners / corporate clients, represent McNab Ranch at industry events/expos and manage event sales pipeline from lead generation through event completion. Working closely with cross-functional internal teams, you ensure every event delivers exceptional guest experience while achieving revenue and profitability objectives. Role combines hospitality operations, event management, project management, guest experience leadership, and strategic relationship management. Location - Ideal candidate for this hybrid role is based in San Francisco North Bay region (Mendocino, Sonoma, Marin, Napa counties) and available to attend meetings and internal/external events at our McNab Homeplace venue in southern Ukiah, and corporate office in Hopland, CA as needed.Event Sales & Revenue GrowthDrive sales for weddings, corporate retreats, executive meetings, private dinners, special eventsBuild/maintain robust pipeline of prospective clients / partnersLead venue tours, client consultationsNegotiate contracts; secure bookingsAchieve annual revenue/booking targetsDrive attendance/revenue for Bonterra-branded consumer eventsMaintain CRMBusiness DevelopmentDevelop/maintain relationships with wedding planners, event producers, destination management cos., corporate meeting plannersPosition McNab Ranch as preferred No CA venueRepresent Bonterra and McNab at industry events, conferences, wedding exposBuild awareness among event professionals throughout Bay AreaIdentify opportunities with cos. seeking off-site meetings, executive retreatsEvent Operations & ExecutionServe as internal owner and primary point of contact of booked events across all Bonterra event pillars—weddings, consumer, trade, and internal—from initial intake and/or contract phases through executionPartner with the external planning lead (if applicable) to ensure flawless deliveryServe as the primary event coordinator for Bonterra-led consumer events including heavy involvement with vendor management and logistics. Personally assist with set up/tear down prior to, and during event, as neededLiaise with commercial team/internal stakeholders to manage requirements / execution of trade visits, employee events. Communicate timelines/details to internal hospitality and facilities teams, vendors, as neededChampion exceptional guest experiences that reflect Bonterra's brand standardsAssist in developing preferred vendor network for weddings, corporate eventsManage vendor setups and onboarding including billing, COIsRequirementsBachelor's in hospitality management, business admin, marketing, comms, event management, tourism, or related field & minimum 5 yrs experience in hospitality, venue sales, event management, destination marketing or related fields, or equivalent combo education/experienceDemonstrated success achieving revenue and sales goalsExperience selling weddings, corporate events, hospitality experiences or event venuesExperience planning / executing events of up to 100 guestsAbility to work evenings / weekends as required by event schedulesValid Driver's License and ability to be insured; willingness to spend significant time traveling in-marketOvernight travel, approximately 10-15%; weekend and evening work as requiredRequires completion of RBS training and CPR/AED & First Aid certification upon hirePhysical Requirements - Ability to lift/carry up to 20 lbs. on frequent basis & up to 50 lbs. on occasional basis; ability to push/pull up to 50 lbs. on frequent basis & up to 100 lbs. on occasional basis; requires ability to frequently sit & reach outward; requires constant computer work & constant hand/finger dexterity. Requires ability to stand, walk, reach upward, climb, squat, kneel, bend on occasional basis. Requires general footwear and may occasionally require PPE. Additional physical requirements required related to domestic/international travel via air / ground transportation. Able to work in all weather: hot/cold weather temperatures, mud, dust, soft soil, uneven terrain.Benefits - First day Medical/Dental/Vision, Life & Disability, 401k w/ company match, paid vacation, sick leave, company holidays. Health Care/Dependent Care FSA Compensation - Targeted annual base salary $105,000 - $120,000 plus transportation-related benefits. Eligible for a quarterly incentive program tied to the successful sale and completion of qualifying hospitality and event business.