Senior Product Marketing Manager - AI Protect
$171.5k - $235kZscaler, Inc.
San Jose, California, USA
We are seeking a Sr. Product Marketing Manager – AI Protect to join our team. This hybrid role is based in San Jose, reporting to the VP, Product Marketing – AI Security in the Marketing department.
What You'll Do (Role Expectations)
- Own Marketing Strategy and Execution: Drive positioning, messaging, and cross‑functional launch execution for AI Protect; partner closely with Product Management to translate roadmap investments into compelling market narratives.
- Develop Impactful Messaging: Create highly differentiated messaging across AI Protect’s core pillars: securing employee AI adoption (shadow AI, AI DLP, GenAI visibility) and defending against AI‑powered threats (adversarial AI, AI‑driven attacks).
- Build Deep Persona Understanding: Establish a profound grasp of the multi‑persona buying center—including Data Security owners, SecOps teams, Risk/Compliance officers, and CISOs—and develop tailored content for each.
- Lead Competitive Intelligence: Monitor the competitive landscape, synthesize actionable insights, and actively enable the field to confidently differentiate Zscaler’s offerings and win deals.
- Drive Sales Enablement Programs: Build robust field tools—including battlecards, objection handlers, and targeted sales plays—that equip account teams to navigate complex buying cycles and accelerate revenue.
Who You Are (Success Profile)
- Relentlessly curious—stay ahead of the fast‑moving AI threat landscape and bring a unique point of view to every initiative.
- Bolder than the norm—write competitive content with conviction, make sharp, arguable claims, and back them up to capture buyer attention.
- Passionate about excellence—own precision and quality in every battlecard, narrative, or presentation.
- Thrives in ambiguity and acts with ownership—move between strategy and execution with urgency and integrity, holding outcomes accountable.
- High‑trust collaborator—build trust through candor, clarity, and shared outcomes.
What We're Looking For (Minimum Qualifications)
- 5+ Years of Specialized Marketing Experience: Proven experience in product marketing, competitive intelligence, or technical marketing for enterprise security, cloud, or SaaS, coupled with a BS/MS in a STEM, Marketing, or related field.
- Security & AI Domain Acumen: Broad familiarity with core enterprise security domains and foundational AI/ML knowledge to position AI‑driven solutions.
- Contested Market Positioning: Track record of crafting sharp, differentiated messaging and competitive positioning for B2B security products.
- Impactful Sales Enablement: Demonstrated success building robust sales enablement programs and field tools that drive measurable field impact.
- Elite Communication Skills: Exceptional written, verbal, and presentation skills with precision and confidence.
What Will Make You Stand Out (Preferred Qualifications)
- Marketing or competitive positioning experience for data security, CASB, SSE, or AI security—familiar with vendors such as Netskope, Palo Alto, CrowdStrike, or Microsoft.
- Familiarity with AI data security, AI asset discovery, AI access security, or AI runtime security, and ability to connect these to real security operations.
- Track record of creating field enablement content that sales teams actually use—sharp, credible, and buyer‑focused.
Salary
Base Pay Range: $171,500 - $235,000 USD
Benefits
- Time off plans for vacation and sick time
- Parental leave options
- Retirement options
- In‑office perks, and more
Equal Opportunity
At Zscaler, we are committed to providing equal employment opportunities to all individuals. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
Pay Transparency
Zscaler complies with all applicable federal, state, and local pay transparency rules.
Accommodations
Zscaler provides reasonable support, including accommodations or adjustments, in our recruiting processes for candidates who are differently abled, have long‑term conditions, mental health conditions, or sincerely held religious beliefs, or who are neurodivergent or require pregnancy‑related support.
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