Social Media Manager

Pure Paws Veterinary Care seeks a Social Media Manager to own our digital brand strategy and content creation across NYC. This is a hands-on content strategy role - not a posting queue. You'll build our content marketing engine, educate pet owners about exceptional veterinary medicine, support our DVMs in developing their personal brands, and grow Pure Paws' online presence from the ground up. Strong performers will find real opportunity to grow with a rapidly expanding veterinary brand.

• $25-$30/hr • 8-12 hrs/week • Hybrid
• Own the brand - strategy to execution
• Cute pets every week
• Creating videos + reels
• Working with amazing doctors + leadership
• Real growth - brand and career!

What You'll Do:

• Develop and manage social media strategy across Instagram, TikTok, Facebook, and LinkedIn
• Create and manage content calendars; produce original social media content and reels
• Drive client education content and support DVMs in building their personal brands
• Conduct weekly on-site content capture at our three NYC veterinary hospitals (Hell's Kitchen, Hudson Square, Clinton Hill)
• Collaborate with hospital leadership, Operations Director, and Marketing team on content strategy
• Track engagement metrics and optimize content performance to grow followers and brand awareness
• Pitch viral campaign ideas to grow brand awareness and new client acquisition

What We're Looking For:

• Proven social media management experience for a brand, business, or organization
• Degree or experience in Marketing, Communications, Digital Marketing, or Advertising
• Skilled in short-form video content creation (Reels, TikTok) and social media trends
• Highly organized, creative, and proactive
• Comfortable filming and producing content in a clinical veterinary setting

Details:

• Hours: 8-12 hours per week
• Compensation: $25-$30/hr, commensurate with experience
• Hybrid role with 1 weekly on-site visit (1-2 hours per visit)
• Reports to Operations Director, Elena Rohner
• Eligible for performance-based bonuses tied to growth, impressions, and campaign success
• Performance-based opportunity to present to senior marketing leaders, including our Marketing Business Partner and CMO
• Exceptional performers may receive professional references or referrals for post-graduate opportunities

About Pure Paws Veterinary Care:

Pure Paws is a growing network of three modern, compassionate veterinary hospitals serving pets across New York City - Hell's Kitchen, Clinton Hill, and Hudson Square. We're known for exceptional medicine, individualized care, and a community-focused culture that genuinely puts patients first. We're a brand on the rise, and this role will grow with us. The right person won't just fill a content calendar - they'll help define who Pure Paws is online, build something meaningful, and have a real platform to expand their scope as the practice grows.


How to Apply:

We want to see your work and hear your story. To be considered, please submit all three of the following:

• CV - your professional background and experience
• Statement of interest - a brief professional letter outlining your relevant experience, your approach to social media management, and why Pure Paws is the right fit for your skills and goals
• Content portfolio - examples or links to social content you've created for brands, practices, or organizations. Show us what you can do.

Incomplete applications will not be reviewed. We're a small, busy team - we'll notice the candidates who put in the effort.