Social Media Manager

Social Media Manager

New York, NY

Role Specifics

We're looking for a savvy, strategic, and culture-obsessed Social Media Manager to join our growing team. As a key player at our social-first agency, you'll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what's happening in culture. You'll partner closely with account, strategy, creative, production, influencer, and paid media teams to develop and execute social media programs that drive meaningful business results.

This role is equal parts strategist, content leader, and social expert. You'll own day-to-day social planning and channel management while helping shape content strategies, identify cultural opportunities, and guide creative development. If you're passionate about internet culture, storytelling, and helping brands earn attention in meaningful ways, we'd love to meet you.

Responsibilities

Social Strategy & Content Leadership

• Partner with account and strategy teams to translate client goals into social media and content strategies that drive measurable business outcomes.
• Identify emerging trends, cultural moments, creator behaviors, and platform opportunities that increase relevance, engagement, and brand affinity.
• Contribute audience insights, competitive observations, and platform expertise to support account growth and performance.
• Lead social content planning across TikTok, Instagram, YouTube Shorts, Threads, and emerging platforms.

Content Development & Creative Partnership

• Partner with creative teams to develop social-first concepts, campaigns, and content ideas informed by audience behavior, cultural trends, and business priorities.
• Lead social content review processes and provide strategic feedback on creative concepts, copy, and platform execution.
• Ensure content aligns with brand voice, platform best practices, and campaign objectives.
• Identify content gaps and proactively recommend opportunities that strengthen content performance and audience engagement.

Channel Management & Community Engagement

• Own day-to-day content calendar management, publishing, and channel operations across client social platforms.
• Oversee community management, audience engagement, and social listening efforts across client channels.
• Monitor audience sentiment, brand conversations, and emerging cultural moments to identify engagement opportunities and potential issues.
• Surface community insights and audience feedback to clients and internal teams to inform future content and strategy.

Reporting & Optimization

• Analyze social performance data and translate findings into actionable recommendations that improve content effectiveness and engagement.
• Present reporting, insights, and optimization recommendations to clients and internal stakeholders.
• Conduct ongoing competitive analysis and monitor best-in-class brands, creators, and emerging platform trends.

Cross-Functional Collaboration

• Collaborate with account, creative, production, influencer, and paid media teams to ensure seamless execution across all social initiatives.
• Contribute to agency thought leadership through trend forecasting, platform insights, and social media best practices.

Qualifications

• 3-5 years of social media experience in an agency or consumer-facing brand environment.
• Deep understanding of social platforms, internet culture, creator ecosystems, and emerging digital trends.
• Experience managing brand presence across TikTok, Instagram, YouTube Shorts, Threads, and emerging channels.
• Strong content strategy, editorial, storytelling, and copywriting skills.
• Experience developing social-first content strategies and translating business objectives into engaging content programs.
• Proven ability to provide strategic feedback on creative concepts, copy, and social executions.
• Experience leading community management and building engaged online audiences.
• Strong analytical skills with the ability to translate performance data into actionable insights and recommendations.
• Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
• Excellent communication, presentation, and client management skills.
• Self-starter who takes ownership, solves problems proactively, and thrives in collaborative, evolving environments.

Bonus Points

• Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands.
• Experience with influencer marketing and creator partnerships.
• Familiarity with tools such as Sprout Social, Tubular, Siftsy, or similar platforms.
• Experience supporting launches, activations, or live event coverage.
• Spreads joy.

BASE SALARY RANGE

Our estimated range for this role is $70,000-85,000*

*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!