Social Media Manager, Bullish

Social Media Manager

Bullish is an institutionally focused global digital asset platform that provides market infrastructure and information services. These include: Bullish Exchange – a regulated and institutionally focused digital assets spot and derivatives exchange, integrating a high-performance central limit order book matching engine with automated market making to provide deep and predictable liquidity. Bullish Exchange is regulated in Germany, Hong Kong, and Gibraltar. CoinDesk Indices – a collection of tradable proprietary and single-asset benchmarks and indices that track the performance of digital assets for global institutions in the digital assets and traditional finance industries. CoinDesk Data - a broad suite of digital assets market data and analytics, providing real-time insights into prices, trends, and market dynamics. CoinDesk Insights – a digital asset media and events provider and operator of Coindesk.com, a digital media platform that covers news and insights about digital assets, the underlying markets, policy, and blockchain technology.

Reports To:

Director, Media Innovation

The Opportunity

We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and CoinDesk's non-media businesses, including CoinDesk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. LinkedIn and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.

This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.

What You'll Do:

• Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
• Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand-consistent manner.

What You Have:

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
• Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
• Strong creative instincts and ability to partner with design teams to develop high-impact visuals.
• Data-driven mindset, comfortable turning insights into action.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.

Bonus Points For:

• Prior experience in financial services, fintech, or digital assets/crypto.
• Experience working to develop executive social media presence.
• Experience working across multiple geographies and timezones.
• Comfort with event-driven social media campaigns (e.g., conferences, live coverage).
• Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $115,000 - $155,000 + discretionary annual target bonus + performance incentives/benefits. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

Bullish is proud to be an equal opportunity employer. We are fast evolving and striving towards being a globally-diverse community. With integrity at our core, our success is driven by a talented team of individuals and the different perspectives they are encouraged to bring to work every day.