Executive Director, Head of Media Strategy & Investment

Job Description

As an Executive Director in Media Strategy & Investment, you will shape how millions of consumers discover, engage with, and choose J.P. Morgan Wealth Management. You will lead media strategy across brand-building and direct-response initiatives, connecting upper-funnel awareness efforts with measurable acquisition outcomes. Working across marketing, analytics, finance, product, and agency partners, you will help define the future of media investment and promote growth for one of the industry's leading wealth management businesses. This role requires a strong balance of brand-building expertise, performance marketing experience, analytical rigor, and leadership capability.

Job Summary

We are seeking a strategic and data-driven media leader with strong analytics experience to oversee media planning, investment, and performance across our wealth management business. You will be responsible for developing integrated media strategies that build awareness, increase consideration, drive qualified demand, and support client acquisition objectives. This role requires a strong balance of brand-building expertise, performance marketing experience, analytical rigor, and leadership capability.

Job Responsibilities

• Develop and execute a comprehensive media strategy that aligns brand, acquisition, and business growth objectives.
• Lead media investment decisions across channels including TV, paid search, social, video, streaming, programmatic, partnerships, and emerging platforms.
• Optimize performance marketing programs to drive qualified leads, client acquisition, and marketing efficiency.
• Design brand media strategies that increase awareness, consideration, and preference among priority audiences.
• Partner with finance and analytics teams to establish measurement frameworks, attribution approaches, and testing strategies that inform profitable investment decisions.
• Evaluate new channels, technologies, and AI-enabled capabilities to improve media effectiveness and drive innovation.
• Manage external media agencies and strategic partners, establishing clear performance expectations and accountability measures.
• Collaborate with product, digital experience, marketing strategy, finance, legal, and control teams to deliver integrated marketing programs.
• Translate complex data and media performance trends into actionable recommendations for senior stakeholders.
• Lead, develop, and mentor a high-performing media organization while fostering a culture of collaboration, accountability, and continuous improvement.

Required Qualifications, Capabilities, and Skills

• 10+ years of experience in media strategy, media investment, performance marketing, brand marketing, or related disciplines.
• Proven experience managing large-scale media budgets and multi-channel marketing programs.
• Deep expertise across paid media channels, including search, social, video, display, and programmatic advertising.
• Demonstrated ability to use analytics, testing, and measurement frameworks to guide investment decisions and improve business outcomes.
• Strong experience leading agency relationships and overseeing media planning and execution.
• Exceptional communication and stakeholder management skills with the ability to influence senior leaders across a matrixed organization.
• Proven people leadership experience, including coaching, developing, and leading high-performing teams.

Preferred Qualifications, Capabilities, and Skills

• Experience in wealth management, financial services, consumer banking, fintech, or a highly regulated industry.
• Expertise in media mix modeling, attribution, incrementality testing, customer lifetime value measurement, or advanced marketing analytics.
• Experience leading both brand-building and performance marketing programs at scale.
• Familiarity with audience strategy, personalization, and data-driven marketing practices.
• MBA or equivalent advanced degree.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.