Director, Marketing

Director, Marketing

The Dallas PULSE, Major League Volleyball's 2026 Champions, is seeking a highly motivated and creative Director, Marketing to help drive the continued growth of our franchise as we enter our second season of professional women's volleyball in North Texas. Following a successful inaugural season and winning the championship title, this position will play a critical role in executing marketing initiatives that increase brand awareness, drive ticket sales, strengthen community engagement, and enhance the fan experience. This role is focused on activation and execution. The Director, Marketing will work closely with the team's external marketing and branding agency, which leads overall strategy and planning, while serving as the primary internal resource responsible for implementing campaigns, coordinating projects, creating content, and ensuring marketing initiatives are successfully delivered. The ideal candidate is organized, creative, hands-on, and comfortable managing multiple projects in a fast-paced sports environment.

Key Responsibilities

Marketing Activation & Campaign Execution

• Serve as the liaison between The Dallas PULSE and the team's marketing agency.
• Assist in the development and implementation of marketing campaigns designed to drive ticket sales, increase brand awareness, and support revenue goals.
• Coordinate execution of advertising, promotional, and community marketing initiatives.
• Manage timelines, deliverables, and communication to ensure campaigns are executed effectively.
• Track campaign performance and provide reporting and recommendations for optimization.

Fan Engagement & Community Marketing

• Support initiatives that grow and strengthen the Dallas PULSE fan base throughout North Texas.
• Support all grassroots marketing efforts, community appearances, youth volleyball outreach programs, and special events.
• Help create meaningful connections between players, coaches, fans, and the local community.
• Assist with theme nights, promotional events, and fan engagement programs throughout the season.

Social Media & Content Development

• Manage the Social Media Manager regarding content planning, creation, and execution across all platforms.
• Create and publish content including graphics, videos, photography, written posts, and player-focused storytelling.
• Assist in capturing content at practices, matches, community events, and team activities.
• Help manage content calendars and coordinate campaign messaging across digital channels.
• Monitor social media engagement and assist with community management efforts

Digital Marketing

• Support email marketing campaigns, website updates, and digital advertising initiatives.
• Assist with database growth, audience segmentation, and fan communication strategies.
• Coordinate marketing assets across digital, social, email, and in-arena platforms.
• Monitor digital analytics and assist with reporting on campaign effectiveness and audience engagement.

Partnership Marketing & Activation

• Work with the Corporate Partnerships team to execute sponsor activation programs and promotional campaigns.
• Coordinate partner marketing deliverables and fulfillment of contractual assets.
• Assist with sponsor-related content creation and event activation.
• Help create engaging experiences that deliver value for both partners and fans.

Game Day Marketing & Promotions

• Support execution of game presentation elements, promotions, contests, and fan engagement activities.
• Coordinate marketing-related game day assets including signage, announcements, digital content, and promotional materials.
• Assist in creating memorable game-day experiences that encourage repeat attendance and fan loyalty.
• Work closely with Operations and Partnerships staff to ensure a seamless fan experience.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field.
• 5-7 years of marketing, communications, digital media, or sports marketing experience.
• Experience executing integrated marketing campaigns across multiple platforms.
• Strong understanding of social media platforms, content creation, digital marketing best practices and brand standards adherence. Excellent project management and organizational skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office, HubSpot Marketing and Google platforms.
• Willingness to work evenings, weekends, and holidays as required during the season.

Preferred Qualifications

• Experience working in sports, entertainment, live events, or consumer brands.
• Social media management and content creation experience.
• Experience with Adobe Creative Suite, Canva, video editing platforms, or similar creative tools.
• Familiarity with CRM systems, email marketing platforms, and digital analytics tools including G4 set up and monitoring.
• Knowledge of the Dallas-Fort Worth market and volleyball community.
• Photography and videography experience is a plus.

Key Competencies

Execution Excellence Ability to take strategic direction and successfully execute marketing initiatives with attention to detail. Content Creation Strong storytelling skills and the ability to create engaging digital and social media content. Project Management Highly organized with the ability to manage multiple campaigns and deadlines simultaneously. Collaboration Works effectively with internal departments, external agencies, community partners, and sponsors. Creativity Brings fresh ideas while maintaining consistency with the Dallas PULSE brand. Adaptability Thrives in a dynamic startup sports environment where priorities can evolve quickly.

Performance Metrics

• Growth in ticket sales and attendance.
• Social media engagement and audience growth.
• Execution and performance of marketing campaigns.
• Community event participation and outreach impact.
• Sponsor activation fulfillment and satisfaction.
• Website traffic, email engagement, and digital marketing performance.
• Fan engagement and retention metrics.

What We Offer

• Opportunity to help build one of the fastest-growing franchises in professional women's sports.
• Collaborative and energetic work environment.
• Access to matches, team events, and networking opportunities.
• Opportunity to make a meaningful impact on the growth of professional volleyball in North Texas.

Reporting Structure

This position reports directly to the Team President and works closely with the team's external marketing agency, Social Media Manager, Corporate Partnerships, Operations, and Volleyball Operations departments. This position has one direct report- Manager, Social Media.

Location & Expectations

This position is based in the Dallas-Fort Worth metroplex and requires in office days, regular attendance at team practices, matches, community events, and promotional appearances. Evening and weekend work is required throughout the season. Limited travel may be required for league meetings, special events, and team-related activities.

Join The Dallas PULSE

The Dallas PULSE is building on the momentum of a championship inaugural season and creating a lasting presence in North Texas sports. If you're passionate about sports marketing, fan engagement, content creation, and helping grow women's professional volleyball, we'd love to hear from you. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.