Senior Field Marketing Manager

Senior Field Marketing Manager New York, NY Employment Type Department Compensation On Target Earnings $140K – $170K GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies. GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 90%. Founded in 2023, GovWell powers 5,000+ mission‑critical processes for agencies in 30+ states serving millions of residents. The company has raised $10M in seed funding from Work‑Bench and Bienville Capital, and the team works in person at GovWell HQ in NewYork City. Read more about our founding story in TechCrunch. A mission that matters: Building AI‑powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. Real‑world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference. Join a startup in hyper‑growth: We’ve found product‑market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work. What you’ll do Own conference and field marketing strategy, including event selection, goal‑setting, speaking opportunities, and budget allocation tied to pipeline and ROI. Lead end‑to‑end execution across conferences and events, managing vendors, booth logistics, travel coordination, staffing plans, merchandise, inventory, and on‑site support. Build and enforce disciplined playbooks for pre‑event planning, lead capture, CRM tracking, marketing follow‑up, and sales handoff to maximize lead conversion. Launch and scale hosted side events and activations tied to strategic priorities. Analyze performance data to continuously refine event mix, improve conversion rates, and increase pipeline generated per event. Partner closely with Business Development team and leadership to ensure field efforts align tightly with revenue priorities. Represent GovWell at regional and national events, ensuring we show up polished and prepared for prospects and customers. Who you are 3+ years of experience in field marketing, event marketing, or demand generation with direct ownership of conference strategy and execution. Proven ability to generate pipeline in a B2B sales environment with an in‑person, go‑to‑market motion. Strong operator who can manage high event volume and many moving pieces without sacrificing quality. Revenue‑minded and ROI‑driven, focused on pipeline and conversion efficiency. Data‑driven and comfortable using Salesforce and marketing systems for tracking and attribution. Clear and direct communicator who drives cross‑functional alignment and partners well with other business units. Comfortable traveling regularly and representing GovWell professionally with public sector prospects. Able to oscillate between strategy and execution, with no task too small to take on. Systems thinker who enjoys creating playbooks, standardizing processes, and documenting improvements. Calm under pressure and comfortable in live event environments, able to troubleshoot in real time, and take ownership when things go wrong. Compensation within the posted salary band will be commensurate with experience. All offers will include: #J-18808-Ljbffr