Head of Retention Marketing(With EQUITY) : UAE Candidates Only

**Head of Retention Marketing(With EQUITY)**

**DISCLAIMER who this is NOT for: **

We are a D2C ecommerce brand with a strong focus on direct response.

We are NOT looking for someone that has experience in the corporate world, even if you meet all the requirements.

**Requirements:**

-Fluent in English

-Available full-time (40+ hours/week minimum)

**-Proven track record** (5+ years) in retention marketing, lifecycle marketing, with D2C ecommerce brands (multi-8 or 9-figure+ scale / direct response focused brands).

**-Email Marketing:** Deep expertise in email marketing including campaign strategy, segmentation, flows/automations, deliverability, and open/click-through optimization.

**-Subscriptions:** Proven experience with subscription/recurring revenue models — including churn reduction, failed payment recovery, lifecycle optimization, and offer testing.

**-SMS Marketing:** Hands-on experience with SMS marketing at scale

**-Offer Strategy:** Experience crafting and testing **offers, and subscription/loyalty programs** to increase LTV.

-Strong grasp of **retention KPIs** (LTV, repeat purchase rate, churn reduction, CAC payback) and ability to build initiatives that move the needle.

-Strong copywriting instincts or ability to brief and guide copywriters toward persuasive, on-brand messaging.

**Job Description:**

We're hiring a Head of Retention Marketing to take full ownership of our retention function. We currently work with an external agency handling email, but the results aren't where they need to be — and we're ready to bring this in-house with someone who can own it properly.

You'll inherit existing email flows, customer data, and a foundation to work with — but how you rebuild, expand, and scale it is entirely up to you. Email is the core channel, but this role goes well beyond it. You'll own SMS, direct mail, subscription strategy, offer architecture, and any other lever that drives repeat purchases and LTV.

You'll have access to our designers, video editors, and copywriters from day one. As volume grows, we'll assign you a dedicated AI developer to automate what can be automated, and hire additional team members to support you.

The goal is straightforward: dramatically increase returning customer revenue.

* **Own the email channel end-to-end**: campaign strategy, automated flows, testing, segmentation, deliverability, and reporting.
* Keep a **close eye on deliverability & open rates**—ensuring our emails reach inboxes and get opened.
* SMS strategy and execution
* Craft Subscription offers to increase LTV
* **Increase LTV in any other way possible**: build offers, upsells, cross-sells, and reactivation campaigns that keep customers coming back.
* Partner with product, creative, and paid teams to make sure retention aligns with acquisition and brand growth.
* Monitor retention KPIs (LTV, repeat purchase rate, churn, etc.) and develop initiatives that move those numbers.
* Run **A/B tests** and use data to drive smarter decisions.

**Compensation & Equity:**

Compensation is open and flexible, based on your experience, expertise, and the level of ownership you bring to the role.

We’re not looking for someone to just “manage campaigns.” We’re looking for someone who can own, build, and scale a world-class retention function, with email at the core. If you’ve driven major lifts in LTV and retention before—and you’re ready to do it again at a high level, this is the right job for you and you’ll be compensated accordingly.

There’s no hard ceiling here. Show us you can deliver measurable performance and results, and you’ll be rewarded for it.