Sales Director

At The Legacy House at Richmond Heights Senior Living , we believe that senior living should be more than a place to live—it should be a place to thrive. We are committed to providing an exceptional experience for our residents, families, and team members, and we are seeking professionals who share our passion for excellence. The pillars of our organization are work ethic, integrity, and competence , and we look for individuals who embody these values every day. We are currently seeking an ambitious, relationship-driven Sales Director to join one of the most exciting senior living opportunities in the region. This is more than a sales position—it's an opportunity to play a key role in shaping the future of a growing Assisted Living and Independent Living community while making a lasting impact on the lives of seniors and their families. The ideal candidate is a natural connector, a trusted advisor, and a motivated professional who thrives on building relationships, driving occupancy growth, and creating exceptional first impressions. You will have the support of an engaged leadership team, a beautiful community, and the opportunity to help families navigate one of the most important decisions they will ever make. If you are looking for a career-defining opportunity with a community that is investing in its future, values its team members, and is committed to delivering an outstanding resident experience, we encourage you to apply. Join The Legacy House at Richmond Heights and be part of something special. Position Summary The Sales Director is responsible for driving occupancy growth and revenue generation for our Independent Living and Assisted Living community. This individual serves as the primary point of contact for prospective residents and their families, guiding them through the decision-making process while delivering an exceptional customer experience. The ideal candidate is an energetic relationship-builder who is passionate about senior living, skilled at converting leads into move-ins, and committed to helping seniors find the right place to call home. Key Responsibilities Drive occupancy growth through proactive lead generation, relationship development, and strategic sales initiatives. Manage the entire sales process from initial inquiry through move-in, ensuring a seamless and personalized experience for prospective residents and families. Conduct community tours that effectively showcase the lifestyle, amenities, services, and value of the community. Build and maintain strong referral relationships with healthcare providers, hospitals, rehabilitation centers, senior service organizations, realtors, attorneys, financial planners, and other community partners. Develop and execute outreach plans to increase community awareness and generate qualified leads. Represent the community at networking events, community functions, health fairs, and professional association meetings. Maintain consistent follow-up with prospects through calls, emails, personal visits, and other communication channels. Track lead activity, sales performance, conversion ratios, and occupancy metrics utilizing the CRM system. Collaborate with Executive Leadership and department heads to ensure an exceptional resident experience from inquiry through move-in. Partner with marketing teams to develop and implement advertising, social media, digital marketing, and community engagement strategies. Identify market trends, competitor activity, and opportunities to strengthen the community's market position. Prepare and present regular sales reports, occupancy forecasts, and strategic recommendations to leadership. Maintain accurate records of prospect interactions, move-ins, deposits, and sales activity. Assist residents and families with understanding service offerings, pricing structures, and available care options. Serve as a brand ambassador for the community and uphold the highest standards of professionalism and customer service. Qualifications Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field preferred. Minimum of 3 years of sales, marketing, business development, or senior living experience preferred. Previous experience in Assisted Living, Independent Living, Senior Living, Healthcare, Hospitality, Real Estate, or related industries strongly preferred. Demonstrated success in achieving occupancy, revenue, or sales goals. Exceptional interpersonal, communication, and presentation skills. Strong organizational and time-management abilities. Ability to develop meaningful relationships with seniors, families, and professional referral sources. Proficiency with CRM systems, Microsoft Office, and digital marketing tools. Self-motivated, results-oriented, and capable of working independently. Ability to work occasional evenings and weekends for community events and networking opportunities. Benefits Medical Insurance Dental Insurance Vision Insurance Disability Insurance Employee Assistance Program 401(k) Life Insurance Paid Time Off Additional Benefits Telemedicine: $0 co-pay for telemedicine appointments, providing convenient access to healthcare services. Unlimited Assistance Program: Support for legal, financial, childcare, elder care, and personal wellness needs. Mayo Clinic Programs: Exclusive access to wellness resources focused on fitness, nutrition, mental health, and healthy living. These additional benefits are available at no additional cost and are designed to support your overall well-being. We only accept resumes and applications submitted directly through our Applicant Tracking System for posted positions. We do not accept unsolicited resumes from third-party agencies, recruiters, or staffing firms. Company employees and hiring managers are not authorized to enter into agreements or otherwise bind the company with respect to recruiting services. Any resumes submitted without a signed written agreement by the Executive Vice President of Recruitment will be considered unsolicited, and no fees will be owed. #J-18808-Ljbffr