Digital Marketing Campaign Specialist

Company Description Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations. Fresh vision. Real impact. Come build it with us. Job Description We are seeking a collaborative and highly motivated Digital Marketing Specialist to execute and support our global digital outbound marketing programs. The ideal candidate is a skilled growth and demand generation contributor who is recognized as a reliable resource. You will support the execution of complex, cross-functional programs, contributing to top-of-funnel growth through outbound channel diversification and implementing methods to streamline virtual experiences and user acquisition. You will support the strategy, execution, and governance of key digital demand generation channels, sharing key learnings to influence best practices and collaborating with peers to ensure collective success and measurable ROI. Key Responsibilities: Define, build, and scale the vision for global integrated campaigns and complex demand programs to consistently exceed new logo leads, pipeline, and revenue goals across mid-market and enterprise segments in paid digital media channels. Execute digital outbound tactics within established governance and operational frameworks globally, including optimization of high-impact email and paid media campaigns. Partner on cross-functional alignment initiatives with product marketing, brand, and sales leadership to ensure digital outbound strategies deliver a high-quality, seamless experience for new prospects. Independently manage and guide agencies and external partners, holding them accountable for best-in-class strategies and execution across all digital demand generation channels. Synthesize campaign and pipeline performance data into actionable recommendations, identifying opportunities for team-level improvements. Maintain accountability for performance tracking and reporting, assisting in resolving data integrity issues to ensure reliable information and measurable ROI. Support the innovation roadmap with AI, personalization, and marketing automation to scale content and enhance engagement with target audiences. Partner with Marketing Ops and RevOps to define and enforce a high bar for data hygiene and quality across account, contact, and campaign data. Qualifications 4-6 years of B2B marketing experience with deep, hands-on expertise in global demand generation and new business acquisition campaigns Demonstrated proficiency in defining and executing strategies across digital marketing channels and tools (e.g., LinkedIn, GDN, SEM, Marketo, Salesforce) Exceptional analytical and problem-solving skills, with a proven ability to interpret complex, multi-dimensional campaign, pipeline, and revenue data, turning insights into organizational-level, actionable recommendations A track record of high ownership and independence, consistently overcoming complex challenges and leading execution of multi-channel campaigns with minimal oversight in fast-paced, cross-functional environments. Strong understanding of SaaS business models, customer lifecycle stages, and expansion motions, and the ability to align work with long-term customer and business goals Demonstrated commitment to a Growth Mindset and a Bias for Action, including identifying opportunities for testing and continuous improvement. Additional Information Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters. The annual base salary range for this position is $130,000 - $162,000. This role is also eligible for a target bonus. Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level. Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.