Junior Performance Marketing Strategist

Job Description Job Description Junior Performance Marketing Strategist PeopleConnect | People Search Division Full-Time, Exempt San Diego, CA About People Search People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider. We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization. Role Overview PeopleConnect is looking for a Junior Performance Marketing Strategist to manage and optimize Google Search and Google Display campaigns while supporting additional paid acquisition channels including Meta, Native, and Programmatic. This role is focused on hands‑on campaign management, performance analysis, and continuous optimization. You will work closely with senior strategists and cross‑functional partners to drive efficient growth across multiple channels. This is an ideal role for someone who wants to deepen their expertise in paid media, move quickly, and take ownership of campaign performance. Core Responsibilities Build, launch, and manage paid campaigns across SEM, Display, Native, and Programmatic platforms Set up campaigns, ad groups, targeting, budgets, and tracking within platforms such as Google Ads and native networks Monitor campaign pacing and performance daily Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates Adjust bids, budgets, targeting, and creatives based on performance data Execute A/B tests on ad copy, creatives, and landing pages Track campaign performance and maintain accurate reporting in internal dashboards Identify performance changes and flag issues or opportunities to senior team members Assist in analyzing campaign results and performance trends Work with creative and content teams to update and test new ad assets Support senior team members in executing campaign plans Communicate campaign performance updates and changes clearly Requirements 1–4 years managing Google Ads Search campaigns Experience building and optimizing Google Search campaigns Experience with Google Display is strongly preferred Experience with Meta Ads Manager is preferred Comfortable managing campaign budgets and making daily optimization decisions Analytical mindset with ability to interpret data and take action Experience running A/B tests and optimizing campaigns based on results Proficiency in Excel or Google Sheets Strong attention to detail and ability to manage multiple campaigns simultaneously Experience with native platforms (Taboola, Outbrain) Familiarity with Google Analytics or similar tools Exposure to direct-response or high-volume acquisition environments Salary Base Range: $70,000 – $90,000 Bonus Target: 25% This position is exempt (salaried). The range reflects what the company reasonably expects to pay for the position. Actual compensation depends on experience, qualifications, and scope of responsibility. Benefits 100% company-paid Medical, Dental, and Vision coverage Generous bonus package Unlimited Vacation policy Paid Sick Leave and Paid Holidays 401(k) Plan with company match Daily company-paid lunches for onsite employees Paid Parental Leave and Dependent Care support Student Loan Repayment Program and 529 Education Savings Plan Training and Education Reimbursement Paid Parking Pet Insurance and Employee Referral Rewards Dog-friendly office, complimentary snacks, beverages, and on-site gym The Company’s Applicant and Worker Privacy Notice can be found here. PeopleConnect is an equal opportunity employer. Local area candidates are encouraged to apply. Please note we are not able to offer visa sponsorship, visa transfer, or corp-to-corp arrangements. Note for Principal Agencies: Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees #J-18808-Ljbffr PeopleConnect