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Senior Director, Global Brand Activation & Engagement

Wella International

Wella Company seeks a Senior Director, Brand Activation for OPI in Calabasas, CA. Hybrid role guiding global activation strategy, masterbrand framework, and U.S. execution across earned, paid, and owned channels. Oversees paid media, events, influencers, and ambassador programs to drive EMV and audience engagement. The role reports to the VP Global Brand/SVP Marketing and collaborates with regional markets to ensure consistent brand activation while tailoring plans to local needs. #J-18808-Ljbffr Wella International

Vacancy posted 2 days ago
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