Head of Marketing

Head Of MarketingOur client is a fast-growing, values-driven media company behind one of the most trusted and widely followed podcasts in its space, with a loyal audience in the millions. They are now launching a consumer app designed to support and connect women through motherhood and life's most meaningful moments. The company is founder-led, financially backed, and built around a clear mission to strengthen families and culture.The Head of Marketing will own the growth strategy across both the media brand and the consumer app - building and scaling the marketing systems, funnels, and audience strategies that turn a highly engaged following into a thriving consumer business.ResponsibilitiesBrand & Audience GrowthOwn and evolve the brand voice, positioning, and visual identity across all channelsGrow and deepen the existing audience through content strategy, SEO, email, social, and partnershipsPartner closely with the Founder to translate her vision and voice into scalable marketing systemsLeverage the podcast and existing platform as a primary distribution engine for the consumer appBuild and manage a content and creative pipeline that maintains quality and consistency at scaleApp Go-to-Market & User AcquisitionDevelop and execute the go-to-market strategy for the consumer app from pre-launch through sustained growthBuild performance marketing and paid acquisition capabilities across Meta, TikTok, Google, and relevant channelsOwn full-funnel conversion: awareness, acquisition, onboarding, retention, and referralWork directly with users and user research to sharpen messaging, positioning, and product-market fit signalsDefine and track the metrics that matter: CAC, LTV, retention, and engagement — and iterate relentlesslyMonetization & Revenue MarketingDesign and optimize sales funnels for digital products, subscriptions, and consumer offeringsBuild email and lifecycle marketing programs that drive conversion and long-term customer valueIdentify and develop partnership, affiliate, and co-marketing opportunities aligned with the brandExperience5+ years in a marketing leadership role, with direct ownership of growth, brand, or GTM strategyProven track record driving user acquisition and retention for a consumer app or digital productStartup or early-stage experience; comfortable building from scratch without a large team or established playbookDeep fluency in performance marketing, full-funnel strategy, and digital channel managementExperience marketing to women, families, or values-driven audiences is a strong plusStrong content and brand instincts — you understand what resonates with a loyal, faith-oriented audienceMotivated by purpose — genuinely energized to build work that strengthens families and culture