Senior Marketing Specialist

Senior Marketing Specialist

Bowman has an opportunity for a Senior Marketing Specialist to join our team remotely.

Bowman is a growing, dynamic and nationwide engineering firm that is seeking an experienced and talented Senior Marketing Specialist to support company-wide marketing efforts. In this position, you will enjoy a fast-paced, creative and collaborative team environment where you'll be expected to exercise strong organizational and problem-solving skills to effectively manage multiple priorities and consistently meet deadlines. As a vital part of our sales efforts, you will work directly with subject matter experts at all levels and will be required to demonstrate strong communication skills and a high degree of professionalism to successfully complete detailed proposal submissions. You would be joining a nationwide team of marketers and helping to expand our growth initiatives all while enjoying comprehensive benefits including remote working (in office/hybrid/remote options available) and flexible PTO. Find out why it's Better with Bowman.

At Bowman, we believe in creating opportunities for aspiring people to thrive and achieve ambitious goals. That's why a career at Bowman is more than a job. It is an opportunity to be part of a diverse and engaged community of professionals, to be treated as a respected and valued member of a motivated team and to be empowered to do exceptional work that advances the best interest of everyone involved. We recognize the importance of creating a work environment that is both rewarding to our employees and supportive of our unwavering commitment to provide unparalleled service to our clients.

Purpose

The Senior Marketing Specialist is an experienced individual contributor and proposal producer who collaborates internally with business leaders and externally as appropriate with third parties, to support the execution of the company's sales and marketing initiatives.

Responsibilities

Leadership and Direction

• Perform work under limited supervision requiring the need to exercise independent judgement and discretion on a regular basis. Use advanced techniques and principles to complete tasks. Mentor junior staff without formal leadership.

At the Operational and Company Level

• Leads strategic proposal efforts, coaches pursuit teams and develops compelling marketing materials that align with client and firm goals. Collaborates across teams to drive sales strategies, uphold brand standards and strengthen data integrity.

Do the Work

• Preparation of proposals in response to RFP requests, qualifications and teaming opportunity materials for both public works and private development projects managing the process from content generation through to debriefing.
• Prepare presentations, assist with interview strategies and coach operations teams to align with client expectations and pursuit goals.
• Produce marketing and communications collateral, including brochures, project profiles, team resumes and visually compelling graphics to support proposals and corporate initiatives.
• Leverage a whole-brain approach to marketing—balancing strategic thinking with creative execution—to develop compelling, visually engaging content that resonates with target audiences.
• Apply strong graphic design skills/knowledge to elevate visual storytelling and mentor junior staff in design principles, branding consistency and layout best practices.
• Research and compile data on clients, communities and/or markets to support strategy development.
• Contribute to the development, organization and maintenance of the firm's graphics and marketing content libraries.
• Collaborate with operations teams to develop and implement targeted sales strategies, including cross-selling opportunities, go/no-go analyses, win theme development and pursuit debriefs.
• Advise and support junior marketing staff, serving as a training resource and mentor to promote team growth.
• Build, maintain and ensure the integrity of employee and project data within the firm's CRM system.
• Enforce the use of brand guidelines, marketing processes and templates to ensure consistency in messaging, voice and visual representation.
• Assist with coordinating and participating in industry events and tradeshows to strengthen the firm's brand visibility and market presence, as needed.

Success Metrics and Competencies

The Ideal candidate will consistently demonstrate…

• Demonstrates strong organizational, time management and problem-solving skills to manage multiple priorities independently and with limited direction.
• Measures and analyzes marketing activities with a focus on improving ROI and supporting data-driven decision-making.
• Collaborates confidently and professionally with cross-functional teams and senior colleagues to drive pursuit and marketing success.
• Displays creativity, strategic thinking and proactive judgment in developing marketing materials, communications and pursuit strategies.
• Maintains a strong sense of urgency in responding to stakeholders while demonstrating a strong work ethic, positive attitude and commitment to continuous learning and growth.
• Synthesizes information into visually compelling, grammatically correct marketing communications, with emphasis on document quality control, attention to detail and editing precision.
• Exemplifies and promotes the Bowman brand internally and externally, ensuring fluency with brand platform standards and consistent application across visual and written communications.

Qualifications

• Minimum of four (4) years of professional services marketing experience with emphasis and clear understanding of proposal development. (Architectural/ Engineering/Construction (AEC) industry is preferred)
• Bachelors' degree in marketing, communications, or related field preferred. Commensurate work experience also considered.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator and Photoshop) and Microsoft Office.
• Excellent writing, editing and communication skills.
• Strong organizational and problem-solving skills
• Strong graphic design and layout capabilities.
• Flexibility to work as needed to meet deadlines.

About Bowman

Are you ready to build a career that makes a lasting impact? At Bowman, our people are at the center of everything we do. We're committed to creating an environment where employees can thrive both personally and professionally, while helping to shape the infrastructure of tomorrow.

A career at Bowman means being part of a collaborative, forward-thinking organization where innovation, inclusion, and growth are encouraged at every level. We offer competitive compensation, a supportive work environment, and benefits designed to help our employees succeed.

Salary and eligible variable compensation (if any) commensurate with experience. Range $75,000 - $90,000 and includes a comprehensive benefits package.

Our comprehensive benefits package includes:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement savings plan with company match
• Paid time off, sick leave, and paid holidays
• Tuition reimbursement and professional development support
• Discretionary bonuses and other performance-based incentives
• Employee Assistance Program (EAP), wellness initiatives, and employee discounts

Eligibility for certain benefits may vary based on position, location, and employment status.

Physical Demands and Working Environment

• Primarily indoor professional office environment which may include bright/dim light, noise, fumes, odors, and traffic.
• Mobility around an office environment.
• Frequent and prolonged use of standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
• Occasional lifting or carrying up to 20 pounds.
• Occasional pushing or pulling up to 20 pounds.
• Occasional reaching outward or above shoulder.