Marketing Specialist II

Role Description

The Marketing Specialist II is a lead for the AMS&T vertical business to support developing sales, marketing, and communications deliverables and begins supporting strategic sales pursuits. This position can be performed from any U.S. location where Gilbane has an office.

You are a coach/leader who leads with an inclusive and empathetic mindset. You provide feedback and guidance to help others excel in their current or future roles. You determine priorities, delegate work, and effectively communicate progress. You establish measures to assess the impact, quality, and timeliness of results while praising successes and sharing lessons learned. You build high performing teams by attracting, engaging, developing, and retaining talented individuals through motivation and discipline to maximize impact on the organization and the individual.

You leverage business insights by understanding industry trends, local market/economic conditions, and Gilbane’s business model to make critical decisions and create competitive advantage. You deploy a strategic mindset when considering solutions to long-term opportunities and risks that may develop in the future.

Responsibilities

• Lead the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines.
• Refine storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client.
• Ensure all external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
• Participate in presell meetings and strategic brainstorming.
• Support AMS&T marketing, including conferences and tradeshows (in partnership with enterprise marcom team), speaking submissions, marketing collateral and materials, and strategic support for priority projects.
• Support the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels.
• Organize and maintain digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable.
• Lead data maintenance and perform in-depth research of projects, team members for AMS&T vertical utilizing our data management systems.
• Coordinate and organize the high volume of information we collect for each of our projects and team members to ensure data integrity.
• Assist in conducting research into the AMS&T market sectors to understand our clients - who they are, what’s top of mind, and key trends.
• Support close-out process of sales and marketing deliverables.
• Develop an intermediate knowledge of the AEC industry, AMS&T vertical market, and Gilbane’s capabilities locally and nationally.
• Build and strengthen strong local relationships with operations to facilitate storytelling and identify value adds about our projects.
• Visit jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities. Ensure content is organized and cataloged for future use.
• Collaborate effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving.
• Lead multiple deliverables concurrently and has a strong ability to multi-task.
• Participate in professional or AMS&T organizations.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3-5 years relevant experience in the marketing and/or AEC industry.
• Or equivalent combination of education and experience.
• Intermediate skills in Adobe Create Suite, Power Point, Unanet, AI technology tools, and Photography.
• Time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills.
• Intermediate understanding of Gilbane services, AMS&T vertical market and beginner knowledge of construction management and industry awareness as a whole; intermediate knowledge of key disciplines: marketing, internal and external communications, presentations, and proposals.

Requirements

This position can be performed remotely or from any U.S. location where Gilbane has an office.

Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team. The pay ranges from $72,900.00-$105,800.00 plus benefits and retirement program.

Benefits

• Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.
• We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry.