Regional Sales Development Representative

Regional Sales Development Representative

The Regional Sales Development Representative (RSDR) is tasked with generating top-of-funnel growth within their market. This individual is responsible for identifying, engaging and enrolling new business customers and ensuring a positive onboarding experience to Wayfair Professional. This role is a field sales role complemented by virtual engagement. They are responsible for consistent weekly, quality outreach to new or existing businesses in person - through a combination of self-sourced prospecting efforts and company-provided lead sources. They will work directly and collaboratively with members retail store employees. The Regional SDR builds relationships with key decision-makers across target verticals, educates prospects on the value of the Wayfair Professional program, and drives enrollment and pipeline creation for the broader sales organization-working closely with store-leadership, in-store designers and the Regional Business Account Manager. This role is ideal for someone who loves prospecting, showing up in the community, and building relationships in person. The right candidate is unfazed by hearing "no," confident navigating procurement conversations, and able to position Wayfair as a long term supply chain partner, not just a place to buy products. Success comes from proactive outreach, strong organization, and clearly communicating the value Wayfair brings to business customers.

What Does a B2B Regional Sales Development Representative Do?

• Grow Local B2B Awareness: Build relationships with new and existing business customers through outreach, prospecting, and community engagement.
• Promote both the store and the Wayfair Professional program within the local market.
• Prospect and Qualify New Customers: Use research, outbound outreach, and networking to connect with business owners. Educate prospects, qualify opportunities, and drive new program enrollment.
• Drive In Store Engagement: Encourage business customers to visit the store, connect them with Design Specialists, and create meaningful introductions to the Regional Business Account Manager.
• Support the Customer Onboarding Journey: Ensure new customers are enrolled smoothly, routed to the right sales partner, and set up for early success through strong follow up and appointment setting.
• Build Community Partnerships: Develop relationships with local business associations, real estate professionals, and design industry groups to expand Wayfair's presence and credibility.
• Coordinate Local Events: Partner with store leadership and marketing to host in store events that engage business customers and showcase Wayfair's offerings.
• Key Player in Growing the Wayfair Professional Network: Support store teams and regional customers with questions about the Wayfair Professional program and connect them to the right resources for complex projects.

You'll Thrive in this Role if You Have:

• A Sales Mindset: 2 to 3 years of outbound sales experience with a track record of meeting or exceeding goals, ideally in B2B, trade, or business development environments.
• Strong Communication Skills: Comfortable building rapport in person, over the phone, and through email with a professional and engaging approach.
• Organizational Strength: Able to manage outreach plans, customer follow up, Salesforce activity, and event coordination at the same time.
• Technical Comfort: Familiar with Salesforce or similar CRM tools, POS systems, and Google Suite.
• Community Energy: Enjoy being out in the local market, meeting new people, and representing the Wayfair brand with enthusiasm and professionalism.
• Ability to Travel: Willing to travel locally as needed to meet with customers, businesses, or partners. Typically within a 50 mile radius, with time spent both in market and in store as applicable.
• Bilingual Spanish/English skills are a strong plus, though it is not a requirement.

What are the Benefits?

• Competitive Pay & Bonuses: Earn competitive compensation with regular opportunities for performance-based increases and bonuses. (Annualized On Target Earnings (OTE) for the role are estimated between $75,000 - $95,000, inclusive of the base pay and performance against a monthly variable compensation plan with an on-target variable (OTV) of ~$4,000/month. Note: Actual compensation may vary based on your geographic location, relevant experience, skills, qualifications and overall performance)
• Career Growth: Access professional development and advancement opportunities to help you grow with us.
• Health Benefits from Day One: Medical, dental, and vision insurance coverage starts on your first day.
• Time to Recharge: Start accruing paid time off immediately, because work-life balance matters.
• 401(k) with Company Match: We'll match up to 4% to help you plan for your future.
• Tuition Reimbursement: Eligible after 6 months of employment: learn, grow, and get support along the way.
• Wayfair Employee Discount: Generous employee discount of up to 30%+, although discounts will vary by product type.
• Parental Leave Options: Choose from paid and unpaid leave plans to support your growing family.
• And So Much More: We've got more good stuff where that came from!

About Wayfair Professional: Wayfair Professional is a leading B2B sales organization focused on helping businesses create beautiful, functional spaces. Since 2012, we have streamlined the procurement process for furniture, fixtures, and dcor, delivering fast, reliable, and value driven solutions tailored to the needs of our business customers. Our team supports a wide range of clients including boutique hotels, luxury homes, restaurants, and multi family properties. We connect clients with the furnishings, design solutions, and project support they need to bring their vision to life. When you join our team, you become part of a community that thrives on innovation, collaboration, and exceptional customer sales and service support.