Senior Manager, Strategic Partnerships

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia's fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country's leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America's financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you'll find what this role is all about—the impact you'll drive, the challenges you'll tackle, and what it takes to thrive at Addi. If you're ready to be part of something big, keep reading.

What's the Mission You'll Drive

Extract maximum value from Addi's aggregator partnership ecosystem—turning signed contracts into compounding GMV growth, merchant activation, and EC originations—through end-to-end commercial ownership of each partnership and the operational muscle to scale the function.

What You Will Do

• Take full ownership of at least 2 active partnerships within the first 60 days—including the commercial relationship, QBR cadence, and escalation management—delivering a documented deepening plan per partner with no loss of momentum on active negotiations.

• Execute a merchant activation strategy per partner that drives quarter-over-quarter improvement in the percentage of merchants actively transacting with Addi, measured across 3 dimensions: GMV-weighted penetration, transaction count, and unique customer activation.

• Build bottoms-up GMV forecasts by partner and execute acceleration levers (pricing optimization, co-marketing, merchant incentives, vertical expansion) so that partnership-linked GMV grows above Addi's overall GMV growth rate during the period.

• Grow the quarter-over-quarter share of EC originations attributable to partnership channels by identifying and removing friction across the awareness → activation → conversion funnel at each integration point.

• Establish a structured management cadence (QBRs, joint roadmap, shared scorecard) for every partnership under management, supported by real-time Databricks dashboards that give the internal team full visibility into partner health metrics.

• Be consistently recognized by partners and internal stakeholders as the single point of coordination for partnership execution—driving on-time delivery from Product, Engineering, Sales, Finance, and Legal without direct authority.

What We're Looking For

Strategic Partnership Management

• Owns the full partnership lifecycle from negotiation to ongoing commercial optimization, with direct accountability for partnership-linked revenue or GMV.

• Has managed end-to-end partnerships: term sheet → integration → commercial growth.

• Has owned a partnership P&L or been directly accountable for a revenue/GMV target tied to partners.

• Knows how to align incentives when the partner has its own sales team, competing priorities, and product roadmap.

• Has managed complex multi-stakeholder relationships at senior executive level, internally and externally.

Self-Starter in Ambiguous Environments

• Operates effectively without a playbook—builds the process, executes, and iterates based on results.

• Has built a partnerships function or playbook from scratch as a one-person or small team.

• Makes decisions with incomplete information and adjusts quickly based on what the data shows.

• Has delivered outsized impact in roles where scope was undefined and the path forward wasn't clear.

• Consulting background or equivalent experience in structured problem-solving under ambiguity is a strong plus.

Commercial Acumen & Negotiation

• Builds and defends commercial proposals grounded in unit economics, and holds firm on terms while finding creative solutions.

• Can build pricing models, revenue share structures, and MDF/CI frameworks from scratch.

• Understands cost of funds, settlement cycles, and how they interact with partnership economics at scale.

• Has negotiated with C-level partner executives and can present data-driven business cases with conviction.

• Comfortable modeling and stress-testing deal economics with Finance before going to the table.

AI Tooling Proficiency

• Actively uses AI tools to operate at a pace and quality level that would otherwise require a larger team.

• Uses daily for analysis, drafting, research, and workflow acceleration.

• Has experience with AI agents to automate repeatable tasks.

• Sees AI as a core multiplier for a lean partnerships function—not a novelty or occasional tool.

• Proactively adopts and masters new tools as they emerge without waiting to be directed.

Bilingual Fluency—Spanish & English

• Business-level fluency in both languages across all professional contexts—written, verbal, and executive.

• Negotiates, presents, and builds relationships with the same effectiveness in both Spanish and English.

• Can switch seamlessly between languages depending on the audience without loss of precision or impact.

• Most partner interactions will be in Spanish; C-level and internal strategic discussions will be in English.

• Has written and delivered executive-level presentations and commercial proposals in both languages.

Data-Driven Operator

• Uses data as the primary input for identifying opportunities, building business cases, and measuring commercial impact.

• Can write or interpret SQL queries and work directly with transaction-level datasets.

• Has built or used dashboards in Databricks, Looker, Tableau, or equivalent analytics platforms.

• Has used data to identify underperforming merchant segments and design targeted activation strategies.

• Measures the impact of every commercial initiative and adjusts based on results, not intuition alone.

Fintech / Lending / Credit Product Experience

• Has worked at or with fintechs, BNPL, or credit products and understands how merchant and consumer economics interact.

• Understands credit risk concepts, approval funnels, and consumer credit behavior at the point of sale.

• Familiar with payment ecosystems: acquirers, POS providers, payment orchestrators, and transaction flows.

• Knows how settlement cycles, funding costs, and MDF structures affect partnership economics.

• Has experience working within or alongside regulated financial environments (compliance, SFC, or equivalent).

LatAm Market Experience

• Has operated in Latin American markets and understands the relationship-driven dynamics of doing business in the region.