Senior Product Manager, In-Vehicle Setup Experience

Job Description

At General Motors our product teams are redefining mobility. Through a human-centered design process we create vehicles and experiences that are designed not just to be seen but to be felt. Were turning todays impossible into tomorrows standard from breakthrough hardware and battery systems to intuitive design intelligent software and next-generation safety and entertainment features. Every day our products move millions of people as we aim to make driving safer smarter and more connected shaping the future of transportation on a global scale.

The Role

As Senior Product Manager In-Vehicle Setup Experience you will own the in-vehicle product experience and roadmap for setup and onboarding. You will translate customer needs business objectives technical constraints and vehicle-program timing into a clear product strategy and prioritized set of outcomes.

You will help create a day 0 through n experiences that are welcoming relevant easy to understand and valuable without delaying drive readiness. You will also establish the operating model and partnerships needed to make the experience consistent across in-vehicle mobile and web surfaces.

You will lead the product vision strategy and execution for GMs in-vehicle setup experiencethe customers first guided interaction with the vehicle. This role will make setup intuitive personalized and reliable by shaping the in-vehicle journey across account association sign-in pairing profile setup personalization feature discovery and drive readiness.

You will work closely with mobile web design personalization program management legal and privacy teams to deliver a cohesive setup journey across touch points. The role combines customer-centered product strategy with strong execution discipline across complex software vehicle and service dependencies.

What Youll Do

• Define and communicate the vision strategy roadmap and success measures for in-vehicle setup.
• Own the in-vehicle setup journey from vehicle association and sign-in through profile creation pairing feature configuration and completion or deferment.
• Partner with mobile web identity personalization privacy and connected-services product teams to create a coherent end-to-end customer journey.
• Translate customer research behavioral data competitive insights and business priorities into product requirements and investment recommendations.
• Lead discovery and prioritization for setup capabilities such as personalized welcome account and profile association Bluetooth and key pairing digital key or key-fob setup application onboarding and feature education.
• Define clear experiences for successful and unsuccessful paths including retry defer support complete-later and cross-session resume behavior.
• Establish and monitor key performance indicators such as setup completion activation success pairing success time to completion feature adoption customer satisfaction and recovery success.
• Collaborate with design and human-factors partners to create simple accessible and brand-consistent in-vehicle experiences.
• Partner with engineering and architecture teams to define actionable requirements acceptance criteria service dependencies data ownership and quality expectations.
• Align with vehicle program software release validation and launch teams to manage timing scope risks and readiness.
• Work with legal privacy cybersecurity to ensure account consent identity and personalization flows meet applicable requirements.
• Make tradeoffs explicit resolve cross-functional conflicts and communicate decisions clearly to stakeholders and leadership.
• Drive product quality by using customer evidence telemetry testing and operational feedback to identify and address friction.
• Support launch planning rollout strategy issue triage and post-launch learning for global vehicle programs.

Your Skills & Abilities Required Qualifications

• Bachelors degree or equivalent experience.
• 7 years of experience in digital software connected-product automotive or technology product management.
• Experience owning customer-facing products across complex technical and cross-functional environments.
• Experience defining product vision strategy roadmaps requirements and measurable outcomes.
• Experience delivering products that span multiple surfaces or platforms such as vehicle mobile web cloud or embedded systems.
• Demonstrated ability to balance customer needs business objectives technical constraints quality privacy and delivery timing.
• Strong ability to lead through influence and create alignment across product design engineering program legal privacy marketing and operations teams.
• Strong written verbal presentation and storytelling skills including the ability to explain complex concepts to varied audiences.
• Experience using customer research analytics experimentation and product metrics to make decisions.
• Ability to operate effectively in ambiguity manage competing priorities and drive progress toward clear outcomes.

What Will Give You a Competitive Edge Preferred Qualifications

• Experience with in-vehicle infotainment automotive software connected services digital onboarding identity personalization or account-based experiences.
• Experience with vehicle setup onboarding activation pairing digital key profile or first-use experiences.
• Experience integrating mobile web cloud and embedded or in-vehicle experiences.
• Familiarity with software-defined vehicle development vehicle program milestones or embedded software release processes.
• Experience working with privacy consent cybersecurity authentication or authorization requirements.
• Experience launching products globally and adapting experiences to regional or market-specific needs.

Hybrid: This role is categorized ashybrid. This means the successful candidate is expected to report to theWarren MI or Milford MI office three times per week at minimum.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc).

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire .

Accommodations

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Required Experience:

Senior IC