Studio Manager
Orangetheory - Franchise #0393
Benefits:
Bonus based on performance
Competitive salary
Employee discounts
Paid time off
Training & development
Now Hiring: Studio Manager | Orangetheory Fitness Danbury/Ridgefield CT Are you a passionate leader who thrives in fitness, sales, community, and team development? Orangetheory Fitness DMS Fitness is seeking a highly motivated, people person, results-driven Studio Manager to lead studio performance, cultivate a warm team culture, and create an exceptional member and staff experience.
This role is ideal for someone who can lead with accountability, energy, and heart, while driving key business results.
Position Summary The Studio Manager is responsible for leading all day-to-day operations of the studio, ensuring excellence in sales performance, retention, staff accountability, community engagement, and member experience.
The Studio Manager will oversee studio KPIs, coach the front desk sales team, collaborate with head coach, partner with coaches, improve member retention, and help create a culture that reflects the Orangetheory brand.
Primary Responsibilities
Leadership & Team Accountability
Lead and coach Sales Associates and front desk team
Create a positive, high-performing, warm, supportive staff/member-first culture
Hold team accountable to daily goals, follow-up, and service standards
Conduct regular one-on-ones and team meetings
Ensure communication is clear, proactive, and solutions-focused
Support coach partnership and studio collaboration
Sales & Membership Growth
Drive membership sales and revenue growth
Manage intro leads and optimize conversion
Oversee call/text follow-up systems
Execute monthly promotions and studio initiatives
Identify opportunities to improve net growth and retention
Support upselling Premier memberships and membership upgrades
Retention & Member Experience
Focus on reducing freezes and cancellations
Build relationships with members to improve loyalty and retention
Track at-risk members and create win-back strategies
Ensure exceptional onboarding for new members
Celebrate milestones and improve in-studio community connection
Operations & Brand Excellence
Oversee daily studio operations
Collaborate with Head Coach and Community Outreach manager
Ensure scheduling coverage and staffing support
Maintain OTF brand standards and front desk consistency
Ensure cleanliness, professionalism, and member-first experience
Assist with payroll coordination, reporting, and daily execution
Community Engagement / Local Growth
Collaborate with Community Outreach manager to build business partnerships in the community
Support local events, pop-ups, and grassroots marketing
Increase visibility in the community market
Help position our studio as a top fitness community
Key Performance Indicators (KPI’s)
The Studio Manager will be measured on:
Sales Performance
Monthly membership sales goal attainment
Intro to membership conversion %
Premier membership upgrades
Lead response & follow-up completion
Retention / Net Growth
Net Active Membership Growth
Freeze reduction
Cancellation reduction
Win-back conversions
Member retention %
Studio Utilization
Collaborate with head coach
Class fill rates
Average attendance
Peak class optimization
Underperforming time slot growth
Team Performance
SA accountability
Daily outreach consistency
Goal completion
Staff culture & engagement
Team communication effectiveness
Community Growth
Working with Community Outreach Manager in creating partnership opportunities
Event participation
Social/community engagement support
What We’re Looking For
2+ years leadership/management experience
Sales-focused mindset with proven KPI accountability
Fitness, hospitality, or membership-based business experience preferred
Strong people leadership and coaching ability
Highly organized and detail-oriented
Comfortable working in a fast-paced, goal-driven environment
Passion for health, fitness, and community
Collaborative, warm leader that supports staff and ownership
Is tuned into “white glove” experience for both staff and members
Someone that will see themselves as the “owner” of the studio
Why Join Orangetheory DMS Fitness? At Orangetheory Fitness DMS Fitness, we’re building more than workouts, we’re building community, accountability, and results. We’re looking for a leader who can inspire both people and performance while helping our studio continue to grow.
If you thrive in leadership, sales, culture, and impact. we’d love to meet you.
Apply today and help lead our Orangetheory studio to More Life.
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please
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