Senior Product Manager - Fanatics App HomePage & Early Life

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


Job Summary

Fanatics is building a leading global digital sports platform with the Fanatics App as the front door to fandom. The FanApp team is seeking a Senior Product Manager to lead the Homepage and Early Life team, helping to deliver a best-in-class experience for new and existing users in the Fanatics App. This leader will partner with Engineering, Design, Data and Content teams to turn first-time users into engaged fans through relevant, timely, and personalized touchpoints. This leader will own the Home Page of the Fanatics App-the launchpad for users. In addition to the Home Page and onboarding, your team will also own app personalization and customer support for existing users- ensuring that each fan has an experience that's tailored to them.

Responsibilities

• Build a vision for the App homepage that balances delightful discovery with high value user actions.
• Be a passionate subject matter expert on personalized consumer homepage experiences that drive everyday app visitation.
• Build activation journeys and retention loops that present users with the most relevant content in the moments that matter, keeping customers engaged.
• Educate users on multiple Fanatics value propositions with clarity.
• Leverage data, research, and competitive analysis to build the product strategy and roadmap that drives long term customer retention. Leverage experimentation to iterate on value.
• Develop a deep understanding of the Fanatics platform, assets, super fan customer base, and the unique position of Fanatics in the Sports industry.
• Think through and articulate user flows, edge-cases and user journeys that produce unparalleled product quality and experiences for users.
• Contribute directly to product KPIs and related business objectives and metrics.
• Preferred working hours: Eastern Time Zone. Open to some travel to events and other Fanatics offices for various offsite and team meetings.

Required Qualifications

• 6+ years experience as a Product Manager in agile B2C digital native app-focused product organization.
• Excellent communication skills, with an ability to simply articulate product outcomes and value propositions to leadership.
• Collaborative personality, with an ability to seamlessly work cross-functionally across different Product teams and teams at Fanatics.
• Can do attitude to influence others and lead cross functional teams to success.

Preferred Qualifications

• Experience leveraging machine learning for personalization

If you possess some of these skills but not all of them, we still encourage you to apply!

The base salary range for this role is $117,000-$194,000 depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award.


*Salary range is listed in USD; ranges will change based on country of residence. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $700 to set up your home office!


For information about our benefits, please visit


Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Salary Range

$117,000-$194,000 USD

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