Marketing Manager - Digital Marketing, AI Automation & Content Creation

Job Description

Job Description

Marketing Manager – Digital Marketing, AI Automation & Content Creation

Location: Brooklyn, NY
Employment Type: Full-Time | 100% In-Office 
Compensation: Competitive Salary Based on Experience + Performance Incentives

About the Position

We are a rapidly growing, multi-company organization specializing in commercial services, fire protection, mechanical systems, construction, and facility maintenance.

We are seeking an experienced, highly motivated, creative, and technology-driven Marketing Manager to take full ownership of our marketing initiatives across multiple business divisions.

The ideal candidate must have hands-on experience in digital marketing, artificial intelligence (AI), marketing automation, SEO, social media management, photography, videography, video editing, and lead generation.

We are especially interested in someone who understands how to leverage AI technology to streamline marketing operations, build AI-powered sales and marketing agents, automate lead generation, and help our sales team work more efficiently.

This is a hands-on position requiring both strategic thinking and daily execution.

This is a in-office position based in Brooklyn, NY 11207.

Key Responsibilities1. AI Marketing Automation & Sales Agents

• Develop, implement, and manage AI-powered marketing automation systems.

• Build and deploy AI marketing and sales agents to support our sales department with lead generation, lead qualification, follow-ups, and customer engagement.

• Create AI workflows that automatically capture, organize, qualify, and route incoming leads to the appropriate sales representatives.

• Develop automated email, SMS, and customer follow-up campaigns.

• Integrate AI tools with company CRM systems, websites, marketing platforms, and sales workflows.

• Implement AI-powered lead nurturing and appointment-setting solutions.

• Utilize AI to improve customer communication, response times, and conversion rates.

• Research and implement emerging AI technologies that improve marketing efficiency and reduce manual administrative work.

• Monitor, test, and optimize AI agents to ensure accuracy, effectiveness, and proper human oversight.

• Train sales and marketing team members on the effective use of AI tools.

2. SEO, Website Management & Online Visibility

• Take full responsibility for SEO strategy across all company websites.

• Improve Google search rankings and increase organic traffic.

• Manage on-page, off-page, technical, and local SEO.

• Optimize Google Business Profiles across multiple business locations.

• Perform keyword research, competitor analysis, and website audits.

• Develop SEO-focused landing pages, service pages, articles, and educational content.

• Implement AI-assisted SEO tools for content optimization, keyword research, and reporting.

• Monitor Google Search Console, Google Analytics, and SEO performance tools.

• Optimize websites for visibility in AI-powered search engines and answer platforms.

• Coordinate website improvements, technical updates, and conversion optimization.

3. Social Media Management – All Platforms

• Take full ownership of the company's social media presence across all business divisions.

• Manage Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profiles, and other relevant platforms.

• Develop and execute comprehensive social media marketing strategies.

• Create and maintain weekly and monthly content calendars.

• Publish engaging posts, professional videos, Reels, Shorts, stories, and promotional campaigns.

• Develop strategies to increase followers, engagement, brand awareness, and qualified leads.

• Manage paid social media advertising campaigns.

• Use AI tools to assist with content creation, scheduling, audience research, and performance analysis.

• Monitor comments, messages, reviews, and online engagement.

• Track platform performance and continuously improve results.

4. Photography, Videography & Professional Content Editing

• Personally capture professional-quality photographs and videos of company projects, employees, equipment, facilities, and completed work.

• Visit active job sites to document projects and create marketing content.

• Produce promotional videos, customer testimonials, project showcases, and educational content.

• Professionally edit video content for social media, websites, advertising, and presentations.

• Add graphics, transitions, subtitles, music, voiceovers, and branded elements to videos.

• Create short-form content for Instagram Reels, TikTok, YouTube Shorts, and other platforms.

• Utilize AI-powered video and photo editing tools to improve production quality and efficiency.

• Maintain an organized library of photos, videos, and creative assets.

• Ensure consistent visual quality and branding across all companies.

5. Digital Advertising & Lead Generation

• Manage Google Ads, Google Local Services Ads, Meta Ads, LinkedIn advertising, and other relevant advertising channels.

• Develop targeted marketing campaigns to attract commercial customers.

• Create and optimize landing pages and lead capture forms.

• Build automated lead generation funnels.

• Coordinate marketing campaigns with the sales department.

• Implement remarketing and retargeting strategies.

• Track advertising budgets, cost per lead, conversion rates, and return on investment.

• Continuously test and improve campaign performance.

6. Email Marketing, CRM & Sales Support

• Create and manage email marketing campaigns and customer newsletters.

• Develop automated follow-up sequences for new leads and existing customers.

• Integrate marketing campaigns with the company CRM.

• Support the sales team with AI-generated prospect research, outreach preparation, and sales materials.

• Develop automated campaigns to promote additional services to existing customers.

• Improve customer retention and cross-selling through targeted marketing.

• Create marketing presentations, brochures, sales collateral, and promotional materials.

• Ensure marketing-generated leads are tracked through the sales pipeline.

7. Branding & Creative Marketing

• Maintain consistent branding across all affiliated companies.

• Design and produce marketing brochures, flyers, advertisements, and digital graphics.

• Manage website content, branding, and promotional messaging.

• Coordinate vehicle graphics, signage, uniforms, and promotional materials.

• Develop creative campaigns highlighting company expertise and completed projects.

• Identify opportunities to strengthen the organization's market presence.

8. Marketing Reporting, KPIs & Performance

• Prepare weekly and monthly marketing performance reports.

• Track lead generation, customer acquisition costs, conversion rates, and marketing-attributed revenue.

• Monitor SEO rankings, website traffic, and online visibility.

• Measure social media engagement and advertising performance.

• Track AI automation performance, including leads processed, follow-up completion, and sales opportunities generated.

• Manage marketing budgets and recommend improvements.

• Present marketing results, challenges, and growth opportunities directly to leadership.

Required Qualifications

• Minimum 3–5 years of professional digital marketing experience.

• Hands-on experience using AI tools and building marketing automation workflows.

• Experience developing or implementing AI-powered sales and marketing agents.

• Strong knowledge of ChatGPT, AI automation platforms, and CRM integrations.

• Proven experience managing SEO strategies and improving search rankings.

• Experience managing multiple social media platforms and advertising campaigns.

• Professional photography, videography, and video editing experience is required.

• Proficiency with Adobe Premiere Pro, Photoshop, Lightroom, CapCut, Canva, or similar software.

• Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console.

• Familiarity with tools such as Zapier, Make, n8n, HubSpot, or similar automation platforms.

• Strong understanding of lead generation, marketing funnels, and sales conversions.

• Ability to manage marketing for multiple companies simultaneously.

• Excellent organizational, communication, and project management skills.

• Ability to work independently, take initiative, and deliver measurable results.

• Must be available to work full-time in our Brooklyn office.

Preferred Qualifications

• Experience in B2B marketing, construction, commercial services, HVAC, fire protection, or related industries.

• Experience integrating AI agents with CRM and sales management platforms.

• Experience developing AI chatbots, automated lead qualification systems, and customer communication workflows.

• Experience with local SEO and multi-location businesses.

• Experience operating professional camera, lighting, audio, and drone equipment.

• Knowledge of AI-powered content generation, video editing, and marketing analytics.

What Success Looks Like

First 90 Days

• Audit all existing marketing channels, websites, social media accounts, and SEO performance.

• Develop a marketing strategy across all business divisions.

• Establish a professional photography and video content production schedule.

• Launch or improve digital advertising and lead generation campaigns.

• Implement an SEO improvement plan.

• Identify and begin deploying AI marketing automation workflows.

• Develop an initial AI sales agent to assist with lead qualification and follow-ups.

• Establish weekly marketing reporting and performance dashboards.

Within 6–12 Months

• Consistently increase qualified inbound leads and new customer acquisition.

• Improve Google search rankings and organic website traffic.

• Build a strong, professional social media presence across all relevant platforms.

• Establish a consistent pipeline of professional photo and video content.

• Successfully implement AI agents supporting marketing and sales operations.

• Automate repetitive marketing and sales follow-up activities.

• Increase lead conversion rates and marketing-generated revenue.

• Build a scalable marketing operation supporting continued company expansion.

Ideal Candidate

We are looking for a hands-on marketing professional who combines creativity, technology, artificial intelligence, and business development.

The right person can:

• Develop and execute marketing strategies.

• Build AI-powered marketing and sales automation systems.

• Manage SEO and improve online search visibility.

• Take full ownership of all social media platforms.

• Capture and professionally edit photos and videos.

• Generate qualified leads and support the sales team.

• Analyze marketing performance and deliver measurable results.

This is not a position for someone who simply supervises marketing agencies or schedules social media posts.

We want someone who can personally execute marketing initiatives, leverage AI technology, create professional content, and take ownership of growing our business.

Application Requirements

Candidates must submit:

• An updated résumé highlighting relevant marketing and AI experience.

• A portfolio showcasing photography, videography, and edited content.

• Examples of social media accounts or marketing campaigns they have managed.

• Examples of SEO results or successful lead generation campaigns.

• A description or demonstration of AI agents, automations, or AI-powered marketing workflows they have personally built or implemented.

Join a growing organization where your creativity, technical expertise, and marketing results can make a direct impact on business growth.

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