Associate Director, Downstream Marketing - Digital Solutions
$148.7k - $297.3kAbbott Laboratories
- # Associate Director, Downstream Marketing – Digital SolutionsApplylocations: United States - California - Sylmartime type: Full timeposted on: Posted Todayjob requisition id: 31151757Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.## **JOB DESCRIPTION:****Working at Abbott**At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:* Career development with an international company where you can grow the career you dream of* Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.* An excellent retirement savings plan with high employer contribution* Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree* A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune* A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientistsAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies that span the spectrum of healthcare, with leading businesses and products in medical devices, diagnostics, nutrition, and branded generic medicines. Our goal is to improve the lives of more than 3 billion people by decade's end – reaching 1 billion more than we do today, each year. Our 115,000 colleagues serve people in more than 160 countries.Abbott Medical Devices, with revenue of $21B in 2025, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including diabetes, cardiovascular disease, chronic pain, and movement disorders.The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support our collective mission to improve patient outcomes.**The Opportunity**The *Associate Director, Downstream Marketing,* leads the commercial execution for our Medical Devices Digital Solutions’ Software-as-a-Service (SaaS) portfolio. This role is responsible for driving product adoption, customer retention, and revenue growth by developing and executing go-to-market programs that translate product capabilities into clear value for clinicians, hospital administrators, and healthcare systems.The ideal candidate has strong experience in healthcare or medical device marketing, expertise in software-based or data-driven solutions, and a passion for enabling providers to deliver better clinical, operational, and economic outcomes.**What You’ll Work On****Commercial Strategy & Execution**: Develop and execute downstream marketing strategies to drive product adoption, utilization, and expansion across target customer segments. Partner closely with sales teams to create high-impact commercial tools, selling narratives, and competitive positioning. Analyze market trends, customer needs, and feedback to inform messaging and identify growth opportunities. Own pricing, packaging, and promotional strategies to support ARR growth and customer lifetime value.**Customer Engagement & Demand Generation**: Build integrated marketing campaigns—including digital, email, events, and field marketing—to generate qualified leads and advance opportunities through the funnel. Lead development of customer success content such as onboarding materials, training modules, usage guides, and best-practice playbooks. Collaborate with clinical experts and customers to create case studies, ROI stories, testimonials, and thought leadership assets.**Product Commercialization & Launch**: Partner with Product Management and R&D to translate new features and releases into compelling value propositions and launch plans. Manage cross-functional launch execution, ensuring sales readiness, training, messaging, and adoption tracking. Distill complex SaaS capabilities—analytics, integrations, workflow automation—into simple, differentiated value statements.**Sales Enablement**: Develop sales tools including pitch decks, demo scripts, objection-handling guides, competitive battlecards, and ROI calculators. Train sales teams on product updates, competitive shifts, and customer insights. Support strategic account engagement through tailored content and analyses.**Analytics & Performance Optimization**: Track and analyze performance metrics across campaigns, customer usage, and commercial programs. Use data to optimize marketing tactics, improve conversion rates, and address friction in the customer journey. Monitor competitive activity and industry trends to guide messaging and field strategy.**Required Qualifications:*** Proven track record managing complex, multi-stakeholder digital health projects* Experience with Medical Device, AI technologies in healthcare and / or EHR systems* 12+ years of downstream or product marketing—preferably in medical devices, digital health, or SaaS* Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field.* Proven experience supporting commercial teams and influencing sales performance.* Ability to translate technical product features into strong customer value messaging.* Strong analytical skills and experience using CRM/marketing automation tools.* Excellent communication, storytelling, and stakeholder-management skills.* Strong leadership, communication and analytical skills.* Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately.* Demonstrated ability to adapt to evolving technologies and industry trends.* Creative problem solver, agile mindset.* Ability to build relationships across various levels of an organization.* Strong organizational skills and the ability to prioritize.* Ability to translate technical concepts for non-technical stakeholders.**Preferred** **Qualifications:*** Experience with hospital IT ecosystems, EMRs/EHRs, digital workflows, and data compliance requirements.* Understanding of reimbursement pathways, clinical workflows, and healthcare economics.* MBA or advanced degree.**Apply Now****Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at on Facebook at and on Twitter @AbbottNews.Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.**The base pay for this position is**$148,700.00 – $297,300.00In specific locations, the pay range may vary from the range posted.## **JOB FAMILY:**Product Management## **DIVISION:**MD Medical Devices## **LOCATION:**United States > Sylmar : 15900 Valley View Court## **ADDITIONAL LOCATIONS:**## **WORK SHIFT:**Standard## **TRAVEL:**Yes, 25 % of the Time## **MEDICAL SURVEILLANCE:**No## **SIGNIFICANT WORK ACTIVITIES:**Awkward/forceful/repetitive (arms above shoulder, bent wrists), Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: is the Law link - Espanol:
- J-18808-Ljbffr Abbott Laboratories
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Associate Director, Downstream Marketing - Digital Solutions in California, MO vacancy
- Abbott Laboratories is seeking an Associate Director, Downstream Marketing to lead marketing strategies for its Digital Solutions portfolio. This role emphasizes driving product adoption and customer retention through innovative campaigns. The successful candidate should...Digital
$165k - $231k
Tarsus Pharmaceuticals, Inc. is seeking an Associate Director for Enterprise Applications focused on Digital & Marketing Systems. This role involves serving as a strategic... ...implementations of marketing technology solutions that align with Tarsus’s commercial strategy....Digital$148.7k - $297.3k
## Associate Program Director, Digital SolutionsApplylocations: United States - California - Sylmartime type: Full timeposted on: Posted Todayjob requisition... ..., chronic pain, and movement disorders.The Digital Solutions organization reports in the Medical Devices group and is...DigitalWork experience placementShift work- ...experienced Manager to join our Tech Consulting – Digitization & Automation team, focusing on Office of... ...seamless integration of technology solutions. Leadership & Team Development Lead and... ...in responding to client needs and market changes. Implement agile methodologies where...DigitalWork at officeShift work
Uniqus Consultech
California, MO3 days ago - ...discover and deliver innovative medicines and solutions that solve serious health issues today... .... Develops and articulates effective marketing strategies that are impactful,... ...Responsibilities Collaborate with Marketing Director(s) and business leaders to build, manage...SuggestedLocal area
$136k - $195k
...can. We’re much more than a digital resume - we transform lives through... ...’s platform, products and associated tools (e.g. SFDC)... ...communicate the LinkedIn Sales Solutions value proposition and elevator... ...Listen to the needs of the market and educate the product and marketing...DigitalFor contractorsWork at officeFlexible hours- DEPT® in the United States is seeking an Associate Director, Copywriting for Always-on Social to lead top-tier social and digital copy, craft long- and short-form content, and elevate brand storytelling across campaigns. You will collaborate with strategy, art directors...Digital
$140k - $170k
Position Title : Associate Director, Marketing - OPI Location: Calabasas, CA (Hybrid- 3 days onsite)... ...Marketing (previous CPG/Beauty preferred). Digitally savvy & Passionate about Beauty... ...into clear, straightforward solutions for the team and stakeholders. Accountability...Full timeWork at officeLocal area$173.2k - $303.1k
...and ServiceNow is leading it. We’re looking for a product marketing leader to own the story that ties our AI-native IT... ...category, not a list of features. Reporting to the Sr. Director, Product & Solutions Marketing, Technology Workflows, this is a portfolio-level...Immediate startFlexible hours$170k - $188k
...the Role: Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of... ...subscription, loyalty, and lifecycle marketing as integrated levers to drive retention... ...level. This role reports to the Chief Digital Officer and manages a team of five,...DigitalFull timeLocal area$81.9k - $102.4k
...speed, expertise and market-savvy, the Kendo team... ...Lab SUMMARY The CRM Associate Manager drives revenue... ...alignment with Marketing, Digital, and E-commerce. This... ...role reports to the Director of CRM. RESPONSIBILITIES... ...Proactive, solutions-oriented mindset with...DigitalSummer workWork at officeRemote workMonday to FridayFlexible hours$80k - $90k
ASSOCIATE DIRECTOR, VOLUNTEER & DONOR ENGAGEMENT Requisition Number : ASSOC005076 Posted : July 23, 2026 Full-Time On-site Locations Showing... ...science to produce pioneering drugs and advances in digital and precision medicine. Together, we cultivate new scientific...DigitalFull timeWork at officeRemote workFlexible hours1 day per week- ...power up the future of data solutions? As our Business Development... ...paced Data Solutions Vertical Market. Your mission: ignite profitable... ...passionate about shaping the digital landscape and thrive on... ...Development and Product Management associates Ensure accurate and timely...DigitalRemote jobPermanent employmentTemporary workFlexible hours
- ...career opportunities go to The Business Development Manager, Digital & Service Solutions supports the expansion of the Agriculture business in the... ...capabilities into differentiated, monetizable go-to-market strategies. Support pricing strategy by aligning customer...Digital
- ...Support business priorities, strengthen Cooley’s position in key markets and highlight the firm’s distinctive capabilities Oversee the... ...crisis and issues management communications Understanding of digital marketing, social media strategies and content creation best practices...DigitalWork at officeWeekend work
- ...end information technology services and solutions companies globally. As a half‑billion dollar... ...enable its global 2000 and leading mid‑market clients to deliver successfully in an... ...based needs. Act as key liaison between Digital Distribution and retail teams to ensure...DigitalWorldwide
Collabera
California, MO4 days ago - ...education technology company seeking a dynamic sales professional to lead digital product demonstrations for K-12 districts across the United States. You will partner with district leaders to present solutions that improve student outcomes while meeting revenue targets. Ideal...Digital
$80k - $120k
...Responsibilities Conduct focused research to analyze market trends, competitive landscape, and... ...opportunities by promoting company solutions to prospective clients. Develop and... ...of creative marketing, with expertise in digital and print processes. Required Qualification...DigitalWork experience placementWork at officeLocal area- ...align Business Unit goals with scalable digital and physical touchpoints Lead the vision... ...Serve as the primary bridge between BU Marketing and execution teams Ensure all campaigns... ...adjustments Act as the lead 'account director' for the BU marketers Partner with Digital...Digital
- ...Product Marketing Manager B2B Hardware and Wireless Technology This role is focused on translating... ...across trade shows, events, and digital channels Shape the new customer experience... ...experience producing technical or solution-focused marketing content for B2B audiences...DigitalFull time
EVONA
California, MO17 hours ago - ...Inc. is seeking an experienced integration professional to join their team. This role involves hands-on development of integration solutions using technologies like Dell Boomi and Workato. The ideal candidate will have over 7 years of software development experience,...Digital
- Exavalu Inc. is seeking an experienced Solution Architect with deep InsureMO platform expertise and MGA domain knowledge for remote work... ...in the US. You will design scalable insurance solutions, drive digital transformation, and lead cross-functional teams to deliver API-...DigitalRemote job
$149k - $233k
LinkedIn is looking for a Senior Manager for its B2B Marketing Solution Insights function. This role involves leading high-impact research... ...experience in market research and a deep understanding of the digital advertising ecosystem. The position offers a competitive...Digital- ...cost-effective, high-quality AI compute solutions through customized compute and platform... .... Role Mission We are seeking a dynamic Marketing Manager to lead marketing initiatives that... ...sector, with experience in both digital and offline strategies. Key Responsibilities...Digital
$160k - $205k
...reflecting our world. Job Description NBCUniversal is seeking a Director, Analytics & AI Solutions to join the Studio Distribution Technology & Operations... ...Connect content supply chain operations with downstream distribution performance, enabling end‑to‑end visibility...Work at officeLocal areaImmediate start- ...world by Fortune. We are seeking an Associate Director, Product Design in Alameda, CA to lead... ...product management, engineering, brand, and marketing to deliver cohesive, high-impact... ...Qualifications 10+ years of experience in digital product design, with at least 2 years...DigitalWorldwide
$58.5k - $83.56k
...of UMG, is the preeminent leader in D2C solutions in music and powers D2C for UMG’s labels... ...clients. Core Responsibilities Lead on‑site marketing programming across the sites, including... ...in site/D2C marketing, e‑commerce, digital marketing, site merchandising, campaign...DigitalSummer workSeasonal workImmediate startFlexible hours600 UMG Recordings Inc
California, MO3 days ago- ...stakeholders to deliver integrated client solutions. Establish and monitor sales... ...the development and implementation of a marketing plan for treasury management products and... ...treasury and payments solutions and how digital capabilities enhance client outcomes and...Digital
- Benchling, a leading AI-powered biotech platform, is seeking an Enterprise Solutions Architect to partner with customers on IT strategy and tailored Benchling solutions. You will guide digital transformation, oversee deployments, and set data architecture standards to ensure...Digital
- CareRay is a global innovator in digital X-ray imaging technology,... ...advanced medical imaging solutions. As we continue expanding our... ...the United States and global markets. Job Responsibilities... ...clinics, distributors, veterinary associations, or industry media....Digital
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Associate Director, Downstream Marketing - Digital Solutions. Be the first to apply!
Related searches
- associate director clinical operations California, MO
- associate product manager web California, MO
- associate manager California, MO
- remote associate product manager California, MO
- associate director California, MO
- marketing officer California, MO
- integrated marketing manager California, MO
- account based marketing manager California, MO
- web marketing manager California, MO
- chief marketing officer remote California, MO