Director, B2B Product Marketing

About the Director, B2B Product Marketing at Headspace:

We’re looking for an experienced, strategic, and creative Director of B2B Product Marketing to help define and scale Headspace’s position as the leading Mental Health Companion for employers, health plans, and benefits consultants. This is a senior individual contributor role with broad visibility and influence across Marketing, Commercial, Product, and Clinical teams.

In this role, you’ll own how our B2B products are positioned, packaged, and brought to market—translating complex mental healthcare offerings into clear, compelling stories that resonate with buyers, decision-makers, and trusted advisors across the benefits ecosystem. You’ll play a critical role in shaping go-to-market strategy, guiding product direction through market insight, and ensuring Headspace shows up with a differentiated, category-defining narrative in the market.

What you will do:

• Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
• Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
• Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
• Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
• Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
• Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
• Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
• Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling

What you will bring:

Required Skills:

• 10+ years of B2B product marketing experience, ideally within high-growth digital health, telehealth, mental health, wellbeing, employer benefits, or adjacent categories
• Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
• Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
• Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
• Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
• Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
• Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
• Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF). Candidates must permanently reside in the US full-time.
For candidates with a primary residence in the greater SF area, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model.

Pay & Benefits

The anticipated new hire base salary range for this full-time position is $154,000-$200,000+ equity + benefits.

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training.
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment.

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: