Paid Ads Specialist

Role Description

We're hiring a full-time, remote Paid Ads Specialist (Meta + Google) to own paid media strategy and execution across our client portfolio. You'll build, launch, and optimize campaigns across Google Ads, Local Services Ads, and Meta — owning performance from budget to booked job. You'll work closely with our account management team to make sure paid results align with client goals.

What You'll Do

• Build and launch campaigns.
• Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home services clients across multiple markets.
• Optimize for performance.
• Monitor spend, CPL, and lead quality daily; adjust bids, budgets, targeting, and creative to hit client cost-per-lead targets.
• Own tracking and reporting.
• Set up conversion tracking (call tracking, form fills, GA4), maintain clean data, and deliver clear monthly performance reports clients can actually understand.
• Write and test ad creative.
• Draft ad copy, coordinate creative assets, and run structured A/B tests to improve CTR and conversion rates.
• Manage budgets across accounts.
• Allocate and pace spend across a portfolio of client accounts without overspending or underdelivering.
• Partner with account managers.
• Communicate performance, flag issues early, and recommend strategy shifts based on what the data shows.
• Stay sharp.
• Keep up with platform changes, new ad formats, and what's working in home services lead gen.

Qualifications

• 2+ years hands-on experience managing Google Ads campaigns; LSA and Meta experience a strong plus.
• Experience in home services, local lead gen, or agency environments is a strong plus.
• Comfortable owning accounts end-to-end — strategy, build, optimization, reporting — without heavy hand-holding.
• Data-driven; you make decisions based on CPL and lead quality, not vanity metrics.
• Strong communicator who can explain performance to non-technical clients and teammates.
• High sense of urgency — wasted spend is wasted money, and slow reactions cost clients leads.
• Self-starter who thrives in a lean, remote, fast-paced environment.

Nice to Have

• Google Ads certification.
• Experience with call tracking platforms (CallRail or similar) and GA4.
• Familiarity with landing page optimization and CRO basics.
• Experience managing $50k+/month in aggregate ad spend.

Benefits

• Growth opportunities in the first 6–12 months.
• Remote/hybrid work opportunities.
• Paid-time off.
• Monthly and quarterly incentives.
• Annual company trip(s) — previous locations include Scottsdale & Cancun.
• 24/7 gym & sauna access (WI-based only).