Marketing Analytics Vice President Card Data Analytics

Job Description

Join our Card Data & Analytics team and help shape the future of our credit card business through advanced marketing analytics. You will work with talented colleagues, strengthen your leadership and technical skills, and drive decisions that create measurable customer and business impact. This role offers meaningful career growth and the opportunity to influence how we invest in digital marketing, customer experiences, and data-driven innovation.

As a Marketing Analytics Vice President at JPMorganChase within Card Data & Analytics, you will lead analytics and insights that inform marketing strategy across digital marketing, customer journeys, segmentation, and targeting. You will partner closely with cross-functional teams to translate business needs into scalable analytics solutions and actionable recommendations. You will leverage data from large databases (including SQL and AWS environments) to develop insights, elevate data quality, and promote best practices that reduce redundancy and enable consistent measurement.

Job responsibilities

• Establish partnerships across the organization to understand marketing objectives and business requirements
• Lead the design and execution of solutions that pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting
• Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights
• Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness
• Communicate insights to senior leaders through clear written and verbal storytelling that influences marketing strategy and investment decisions
• Collaborate with analytic and non-analytic groups to enable cross-functional learning and alignment
• Champion data and analytics best practices across the marketing organization
• Translate business needs into data models that support long-term marketing solutions
• Guide the creation of data models using best practices to improve data quality and reduce redundancy

Required qualifications, capabilities and skills

• Master’s degree in a relevant quantitative field (e.g., Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related field)
• 6+ years of industry experience in marketing analytics roles (e.g., digital analytics, campaign measurement, customer insights)
• 6+ years of experience using analytics platforms, languages, and tools (e.g., Snowflake, Alteryx, SAS, Tableau, Python, Excel), including hands-on experience with big data platforms
• Strong communication skills with the ability to explain complex concepts in a clear, compelling, and persuasive way to business partners
• Demonstrated ability to define marketing problems with stakeholders, develop solutions, and drive implementation
• Expert knowledge of quantitative methods for marketing analytics, including customer segmentation, targeting, and digital analytics

Preferred qualifications, capabilities and skills

• Experience in financial services, particularly credit card marketing analytics

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes.