Associate Director, Marketing, Lifestyle

Job Title Associate Director, Marketing, Lifestyle Job Description People Inc is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Home/Household, Pet CPG, Auto and Insurance vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre‑sale process, and drive revenue growth with top‑tier advertising partners. This position reports to the Executive Director, Marketing. Hybrid role based in NYC or Chicago. Requires three days in the office each week. Hybrid Schedule Hybrid 3x A Week. In‑office Expectations: If you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week. About The Role | Expectations Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical. Vertical Strategy: Collaborate across the People Inc portfolio to create sellable opportunities for advertisers grounded in our brand's most influential franchises and tentpoles. Brand Communication: Lead internal conversations with People Inc brands and verticals to communicate high‑value opportunities to the Sales Teams on a regular basis. Storytelling: Bring ideas to life through well‑written and visually‑appealing proposals that represent our brands, capabilities, and ideas flawlessly. Cross‑Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentations effectively communicate our unique value proposition. Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls as needed. Management: Mentor and manage the workflow of a direct report to ensure best‑in‑class work for the category vertical. Minimum Qualifications and Job Requirements Education: Bachelor's degree. Experience: 6–9 years relevant experience in media, marketing or pre‑sales strategy; Prior experience at a digital publisher strongly preferred; Background in Home/Household, Pet CPG, and/or Auto and Insurance categories is a plus. Specific Knowledge, Skills, Certifications and Abilities: Strong understanding of the advertising and media landscape, including digital, print, and/or programmatic ecosystems. Advanced expertise in pre‑sale marketing and proposal development, from pitch through close. Exceptional creative writing, storytelling, and presentation skills. Fluency in Keynote and PowerPoint, with the ability to produce visually impactful decks. Ability to remain poised under pressure and communicate effectively with diverse stakeholders. Proven self‑starter with ability to proactively identify opportunities and move initiatives forward. Comfortable working in a fast‑paced, deadline‑driven environment. Equal Employment Opportunity People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: Pay Range Salary: New York: $95,000 – $115,000. Benefits Benefits include medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10‑12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents). Additional voluntary benefits include pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #J-18808-Ljbffr Dotdash Meredith