Partner Marketing Manager

Role Description

Our BD team opens doors and builds relationships. Our marketing team runs campaigns and launches. The problem is what happens in between. Relationships go quiet between deal milestones. Campaigns don't make the most of partners we already have on side. And marketing often hears about a live event or a partner moment later than it should.

This role owns that gap. You'll take relationships that BD hands over and put them to work inside our marketing. That means activating partners during campaigns, making sure launches get the co-marketing support they need, and keeping marketing a step ahead of what's coming through the BD pipeline. It's a relationship job and a marketing execution job at the same time, and you'll be accountable for turning partnerships into real visibility and results.

What You’ll Own

• Relationship Management and BD Liaison:
  • Take ownership of partner and prospect relationships that BD hands over, and leverage them in our campaigns and activations.
  • Stay close to the BD pipeline. Know which deals are live, what's coming next, and the context behind each relationship. Brief the marketing team early on the moments they need to prepare for.
  • Work both directions: bring marketing opportunities back to BD, and carry deal context into campaign and content decisions.
  • Keep a clear, current picture of where each relationship stands, what's been committed, and what happens next, so nothing goes cold between milestones.
• Marketing Execution and Event Support:
  • Support live events that BD is attending or sponsoring, covering pre-event promotion, on-site assets, partner coordination, and follow-up afterwards.
  • Follow up on campaigns to ensure visibility partners promised us, including co-marketing amplification, cross-posts, shared announcements, and reciprocal promotion.
  • Chase the details that make campaigns land: assets delivered, dates lined up, partners activated, commitments honoured.
• Go-to-market for Launches:
  • Own GTM execution for specific launches from start to finish, planning, coordinating across teams and partners, and ensuring it ships with the support it needs.
  • Drive the on-the-ground execution for your launches alongside someone covering higher-level marketing ops.
• Process Building:
  • Set up and grow the processes that make this work run, including handoff workflows between BD and marketing, partner activation playbooks, event checklists, and launch runbooks.
  • Improve existing processes rather than just following them. This role is for someone who likes building and refining, not maintaining.

Qualifications

• Good with people and comfortable owning relationships handed to you.
• Understanding of how BD works in both web2 and web3.
• Detail-oriented and organised.
• Ability to execute campaigns, coordinate events, and drive a GTM plan independently.
• Process-oriented thinker who builds systems to improve ad hoc tasks.
• Preference for being measured on what you ship rather than time spent online.
• Experience with Agentic Marketing and AI-optimised marketing processes.

Nice to Have

• Analytical skills to pull numbers on campaign and partner performance.
• Digital marketing experience across various channels.
• A background across different marketing and BD roles.
• Experience with crypto or web3 partnerships, ecosystem, or foundation marketing.
• History coordinating conference sponsorships and side events.
• Familiarity with tools such as CRM, project management, and communication platforms (e.g., HubSpot/Attio, Notion, Slack, Telegram).

How We Work

We're remote-first and mostly async. What matters is the outcome, not hours logged. You'll get a lot of ownership and you'll be expected to set your own processes and improve the ones around you. If you need someone looking over your shoulder to get things done, this won't be a fit. If you like owning a lane and running it, it will be.