Commercial Product Marketing Manager

Role Description

This role is an experienced, analytical and dynamic person who is responsible for strategic and tactical management of ongoing category marketing programs to build brand equity and drive business results that supports the Pest Control Commercial Business. This role has an active voice in planning, designating resources, and ultimately delivering all aspects of large scale marketing plans and go to market strategies that consistently deliver outcomes that meet the goals of the business.

In this role, they will focus on the objectives of building a cohesive messaging and market positioning strategy reflective of an industry leader. This role serves as a key leader for the LOBs for internal teams; product, creative, content, campaign, lead generation, events, and online functions, as well as the respective cross-functional teams within sales, operations, BI, and the larger organization.

Principal Duties and Responsibilities

• Own all aspects of the business, ensuring lead growth, retention and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancels, and renewals are addressed by cross functional partners for their assigned LOBs.
• Collaborate with the Campaigns team and channel owners to develop the Omni-Channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals.
• Own the revenue growth targets for respective LOB's related to marketing initiatives and innovation launches.
• Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends and customer data to identify opportunities and inform decisions.
• Responsible for ensuring the innovation roadmap will deliver on customer’s wants and needs and help meet financial targets.
• Lead the definition and execution of go-to-market strategies, value propositions and claims that speak to customer needs.
• Supervises the product launch plans of designed LOBs, including the development of collateral, sales tools, playbooks.
• Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council.
• Define, coordinate and deliver Marketing to Sales program, product and pricing training and updates through partnerships with both internal and external stakeholders.
• Lead the collaboration and coordination of multiple teams including Commercial Sales and Marketing teams, Marketing Business Partners to ensure execution of product strategies and plans at the local level, and confirm local needs are embedded in go-to-market plans for products for a given line of business to develop and execute campaigns and marketing initiatives.
• Develop materials and resources to encourage partnerships with customers. Manage resources to ensure marketing assets and content library is up to date.
• Manage responsibilities for trade show/event strategy success, including strategic direction, content direction, budget, and ROI reporting. May attend events as required.
• Responsible for ensuring the tracking expenses against budget, and reporting return on investment regularly to the DOM and finance department on fiscal status.

Qualifications

• A minimum of 5 years of experience in product marketing management including influencing both internal and external stakeholders.
• Highly creative, analytical, autonomous, self-starter, problem solver.
• Strong analytic skills with ability to provide insight and recommendations to DOM.
• Plan and organize company participation in multiple events, including coordination with cross-functional planning and logistics management.
• Able to think strategically and engage with proper stakeholders and colleagues.
• Strong presentation skills and ability to communicate effectively with leadership.
• Able to work in a fast-paced environment and switch tasks quickly.
• Expert understanding of brand management, brand positioning, awareness.
• Deep knowledge of lead creation, development, nurturing, and management.
• Exceptional written and verbal skills with the ability to communicate with cross-functional team members and mid-level leadership.
• Organizational skills and a heightened attention to detail.
• Strong interpersonal skills that allow for healthy internal and external relationships are a must.
• Strong computer skills; experience with Google Platform a plus.
• Understanding of content marketing and social marketing.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
• Knowledge of restaurant, supermarket/retail/convenience store verticals a plus.

Required Leadership Traits and Characteristics

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
• Excellent indirect people management skills with demonstrable experience of leading a large, dispersed and diverse workforce across multiple locations and national level.
• Excellent organizational and leadership skills with the ability to operate effectively both strategically and operationally as required.
• Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders.
• Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.

Formal Education, Qualifications or Training

• Bachelor’s degree in a related area, BA or BS required; Master’s degree a plus.
• No sponsorship or OPT available.

Benefits

• Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
• Professional and Personal Growth
• Multiple avenues to grow your career
• Training and development programs available
• Tuition Reimbursement benefits (for FT Colleagues)
• Health and Wellness
• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• Savings and Retirement
• 401(k) retirement plan with company-matching contributions
• Work-Life Balance
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility