eCommerce Marketing Specialist

Hunter industries is growing! We are seeking an eCommerce Marketing Specialist who supports Hunter’s direct-to-consumer and retail growth by planning, executing, and optimizing digital marketing campaigns across eCommerce, email, paid media, and social channels. This role partners with eCommerce, creative, product and channel teams to support product launches, content planning, digital merchandising and agency managed paid media. Using performance data and customer insights, the eCommerce Marketing Specialist drives campaign optimization, enhances customer experience, and ensures alignment with Hunters consumer strategy and brand standards. Essential Functions Plans, launches, and manages integrated digital campaigns across eCommerce, email, social, and paid media channels to support product launches, promotions, and seasonal initiatives. Partners with external agencies to plan, manage, and optimize paid media campaigns across platforms such as Meta and Google, ensuring performance aligns with campaign objectives, budgets, and brand standards. Owns the strategy, design, execution and analysis of CRM driven customer messaging across email and SMS, including both promotional and transactional customer journeys, automated programs, and lifecycle communications. Partners with creative and eCommerce teams to plan and align product storytelling, landing pages, collections, and promotional content that support campaign objectives and conversion goals. Supports seasonal campaigns and promotional initiatives by aligning brand messaging, storefront design, and promotional presentation across all consumer channels, partnering cross functionally with creative, eCommerce, product, and channel team to ensure consistent execution. Leads creative and brand preparation for product launches by collaborating with product and creative team on packaging design and compliance, brand presentation, and digital launch assets across DTC, retail and marketplace channels. Monitors and reports on campaign and channel performance metrics including CTR, ROAS, CPL, conversion rate, and revenue attribution, providing insights and recommendations for ongoing optimization. Partners with UX and web teams to improve digital experiences, ensuring campaigns and content deliver a seamless and engaging shopping journey across desktop and mobile devices. Monitors DTC marketing trends, consumer behavior, and competitive activity to identify opportunities for innovation and growth. Maintains and enforces brand guidelines across all consumer facing digital marketing assets and channels to ensure consistent brand representation and compliance. Education And Experience Preferred Bachelor’s degree in Marketing, Business, or Communications, or a combination of education and relevant work experience. 2+ years of experience in marketing. What You Bring Knowledge of digital marketing principles, forecasting, and ROI analysis within an eCommerce or retail environment, including how campaigns support product launches, merchandising, and revenue growth. Ability to plan, coordinate, and execute integrated digital campaigns across eCommerce, email, paid media, and social channels. Proficiency with digital marketing and automation platforms such as Google Ads, Meta Ads Manager, Klaviyo, Attentive or Salesforce Marketing Cloud, including collaboration with external agencies. Understanding of content planning, digital merchandising, and on-site promotional best practices that support campaign performance and conversion. Ability to analyze marketing and web performance data using tools such as Google Analytics and web testing or optimization platforms, and translate into actionable insights and recommendations Proficiency with Microsoft 365 applications (Excel, PowerPoint, Word, SharePoint), with working knowledge of creative tools such as Adobe Photoshop, Illustrator, and InDesign. Strong written and verbal communication skills with the ability to work effectively across creative, eCommerce, product, sales, and fulfillment teams. Demonstrated ability to analyze issues, manage priorities, support multiple projects, and exercise sound judgment in a fast-paced environment. Customer-focused mindset with strong work standards, initiative, adaptability, and personal accountability. What We Offer Amazing corporate culture - we walk the walk when it comes to our values! Beautiful 20 acre park like campus with creek and walking trails On site wellness center with personal training, fitness classes and massage FUN company events! Company donation matching and volunteer rewards Career development opportunities and profit sharing bonus Follow us on LinkedIn, check out our rave reviews on Glassdoor, and learn more about our company culture on our career site: Hunter is a global leader in the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries. Driving our continued success is the combined energy and talents of the nearly 4,000 people on our team. Together, we create a diverse array of products that can be seen all over the world, from residential landscapes to national landmarks, stadiums, parks, hotels, and municipal buildings. Hunter Industries and its Family of Companies is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, gender, gender identity or expression, military and veteran status, national origin, race, religion, sexual orientation or any other applicable legally protected status or characteristic. The hourly rate for this opportunity ranges from $35.00 - $40.00 The Company complies with all federal/local/state regulations in regard to pay. The above represents the expected hourly range for this job requisition. Compensation offered to the successful candidate will be determined by qualifications, prior experience, other job-related factors, and geographic location. #J-18808-Ljbffr Hunter Industries