Director, Enterprise YouTube Strategy & Governance

Job Posting Title:

Director Enterprise YouTube Strategy & Governance

Req ID:

Job Description:

The Director Enterprise YouTube Strategy & Governance will serve as the central strategy lead for The Walt Disney Companys YouTube presence. This role oversees the intersection of brand strategy digital operations and enterprise governance. The Director collaborates across segments markets and the digital teams that drive creative content strategy for Disneys YouTube channels ensuring enterprise priorities are reflected in on-channel execution.

Responsibilities:

Enterprise Strategy & Channel Optimization

• Define the cross-company YouTube channel optimization including global vs. regional channel approach channel rationalization and footprint optimization across Disneys portfolio
• Set enterprise-wide content prioritiesdetermining which franchises and brands to invest in based on audience research brand strategy and business objectives
• Establish channel architecture to maximize reach engagement and brand consistency
• Define windowing strategy balancing audience development with monetization objectives

Governance & Compliance

• Oversee governance of The Walt Disney Companys YouTube CMS ecosystem and all underlying channels across business segments
• Manage content classification and categorization (MFK vs. GA) ensuring all channels are properly configured and integrated into their respective environments
• Establish and enforce standards for user permissions advertising policy channel management and content compliance
• Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprise

Policy Development & Oversight

• Define and maintain enterprise-wide policies spanning channel management monetization content classification and compliance
• Track adherence to policies across business segments and international markets; identify gaps and drive continuous improvement
• Serve as the internal authority on YouTube platform policies and their application across Disneys operations

Performance Measurement & Competitive Intelligence

• In collaboration with the business segments define success criteria KPIs and enterprise-wide pillars for YouTube content performance
• Track and analyze performance at brand franchise and audience levels; translate data into actionable insights and recommendations
• Monitor the competitive landscape platform algorithm evolution and industry trends to keep Disneys strategy ahead of the curve

Cross-functional Collaboration & Platform Partnership

• Drive alignment across lines of business through clear prioritization frameworks and ongoing governance structures
• Track and report initiative progress to senior leadership
• Partner closely with digital creative teams responsible for content strategy and channel execution to ensure alignment between enterprise priorities and on-channel delivery
• Scale best practices for content uploads metadata management and compliance across the organization
• Coordinate with international markets to balance global strategy with regional content needs and audience priorities
• Partner with the digital teams and directly with YouTube on platform roadmap algorithm shifts performance trends and competitive benchmarks

Basic Qualifications:

• 10 years of relevant professional experience
• Deep expertise in digital platform strategy
• Strong command of YouTubes ecosystemincluding its algorithm monetization mechanics content policies and governance requirements
• Equally comfortable defining high-level enterprise strategy and driving operational rigor
• Demonstrated track record of leading cross-functional initiatives in large complex organizations
• A strong background in brand strategy
• Deep knowledge of performance analytics and ability to create meaningful KPIs
• Highly developed relationship management skills are essential
• Experience in media entertainment or consumer brands is preferred.

Education:

• Bachelors degree in marketing business analytics or related field or equivalent experience

The hiring range for this position in Burbank CA is $195100.00 to $252400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package in addition to the full range of medical financial and/or other benefits dependent on the level and position offered.

Job Posting Segment:

Unified Marketing

Job Posting Primary Business:

Brand Franchise Synergy

Primary Job Posting Category:

Digital Brand Strategy & Governance

Employment Type:

Full time

Primary City State Region Postal Code:

Burbank CA USA

Alternate City State Region Postal Code:

Date Posted:

Required Experience:

Director