Creative strategist [Experienced]

Creative Strategist — Paid Acquisition | Remote

TLDR: Own creative strategy for paid acquisition in an innovative, AI-powered startup.

Proven B2C experience with significant Meta budgets required.

Competitive compensation, autonomy and room for initiative.

A-player mentality.

Show us what you can do. Only people who know what is the strategy of format, messaging, angles, personas.

About us

ROAST is a data-driven feedback platform helping individuals improve their online profiles on dating apps and LinkedIn.

The platform offers clear advice to optimize profiles and enhance users’ chances of finding a match. ROAST focuses on providing tangible results through data-driven strategies.

ROAST Culture

Founded by two French engineers from Centrale, ROAST has a strong tech and data culture. Ambition is probably our key value. Personal initiative is always rewarded. We love independence , curiosity , ownership , a thirst to learn and teamwork.

We are at the frontier of AI , using it across our operations and products to build and test things FAST.

Role Description

We are looking for a full-time, experienced Creative Strategist , working remotely , starting ASAP.

You must have a proven track record in B2C paid acquisition, working with significant budgets on Meta. This is not an entry-level role or internship.

This role includes:

Creative Strategy and Iteration:

• Own our creative strategy: identify audiences, define messaging, develop angles, choose formats and turn them into ads that convert.
• Write clear briefs, hooks and scripts for our editors and creators.
• Regularly iterate on creatives based on performance, turning winning ideas into scalable campaigns.
• We provide editors to support execution. If you also love editing to demonstrate an idea, build a prototype or set the standard, that’s a big plus.
• Source and brief UGC creators and other creative partners to expand what we can test.

Ad Research and Analysis:

• We have solid research tools, but you need to LOVE understanding what makes people stop scrolling and buy.
• Study the market, customer motivations and competitors’ acquisition strategies.
• Understand the difference between messaging, angles, hooks and formats , and know how to test each.
• Bring your own ideas and challenge what we do. You will have a solid performance bonus!

Performance Tracking and Reporting:

• Monitor creative performance, analyze results and report key findings.
• Connect creative decisions to business outcomes: acquisition costs, conversion rates and ROAS.
• Decide what to test next, what to iterate and what to stop.
• We build tools together to help you move faster and make better decisions.

Collaboration and Ownership:

• Work closely with the founders to align strategies and improve operations. You will be supported!
• Lead creative execution with editors and creators, giving clear direction and actionable feedback.
• Own your roadmap and delivery. You should be comfortable setting priorities and moving things forward without daily instructions.

Learning and Adaptation:

• Actively explore new tools, formats and techniques in digital advertising.
• Use AI to accelerate research, production and testing.
• Adapt quickly, learn from results and maintain high standards in a fast-paced environment.

We also have an extensive social media presence and many other fun projects. We love initiative as long as you own your subjects.

Very competitive compensation based on your experience, with a strong performance bonus.

⚡ Your profile

• Proven B2C creative strategy experience, with significant Meta advertising budgets. Tell us the monthly spend you worked with and your exact responsibilities.
• A background in e-commerce, gaming or similarly competitive, aggressive performance-marketing environments is especially relevant.
• Solid marketing fundamentals: customer psychology, positioning, messaging, angles, hooks, formats and offers.
• A track record of producing winning creatives and scaling them through structured testing.
• You understand social media trends and know how to turn them into effective paid ads.
• Hands-on editing skills are a big plus , particularly with CapCut and AI tools such as Hedra and Kling.
• You love data-driven marketing, tech and AI
• Fluent in English. French is a bonus, not mandatory.
• Autonomous, proactive and demanding with yourself. You take responsibility for results and follow through.
• Excellent communication skills, attention to detail and the ability to give editors and creators clear direction.
• A taste for dating apps is a plus.

MANDATORY to apply:

• Include [ROAST] in your email subject.
• Show your track record: brands or products you worked on, monthly Meta budgets, results achieved and your personal contribution. Include the timeframe and context behind your numbers.
• Show what you can do: send examples of ads you developed, explain the thinking behind them and share their performance where possible. Anonymized examples are welcome if confidential.
• Name 4 B2C ads you like and briefly explain why their creative or acquisition strategy works. If you mention duolingo you are not on the right track.
• If you edit, include a video you made and are proud of.
• Big plus: in a few lines, tell us what you think ROAST’s creative strategy should be and what you would test first.

We usually receive a lot of applications. Standing out is a chance. We judge what you have done and can demonstrate much more than your degrees.

Next Steps:

• Video call with our marketing team (15 min).
• Hands-on case to complete on your own (under 1 hour).
• Interview with the founders.

Ready to join ROAST? Send your CV, work examples and results to View email address on click.appcast.io, with [ROAST] in the subject.