CRM DEVELOPER

CRM Developer (Corporate)

This position is Hybrid, working from our Legacy West Support Center located in Plano, Texas.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as CosmoProf or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About The Role

The CRM Developer is responsible for building, testing, and deploying customer relationship marketing campaigns across email and mobile channels. This role combines technical development, campaign execution, and quality assurance to deliver personalized customer experiences that drive engagement and revenue. The ideal candidate is equally comfortable coding responsive emails, working within an enterprise marketing platform, troubleshooting technical issues, and collaborating with marketing and creative teams to bring campaigns to life.

Responsibilities

• Develop email campaigns within the enterprise email service provider (ESP) platform using project briefs, creative assets, campaign tracking codes, and customer targeting requirements.
• Design, build, and deploy ad hoc and automated email campaigns that support customer acquisition, retention, and engagement strategies.
• Create and maintain responsive email templates using HTML and inline CSS to ensure cross-device and cross-browser compatibility.
• Configure and integrate audience segments, customer data, and campaign targeting logic for marketing initiatives.
• Troubleshoot rendering issues and make adjustments to creative and technical elements as needed.
• Execute comprehensive quality assurance testing to ensure accuracy, functionality, and alignment with campaign requirements before deployment.
• Design, develop, test, and optimize dynamic content and triggered customer journeys.
• Collaborate with platform vendors and technical teams to integrate data feeds into email templates and automated campaigns.
• Support the CRM team in building mobile-optimized campaigns and enhancing customer experiences across digital channels.
• Partner with cross-functional teams including Marketing, Creative, Analytics, and Technology to ensure successful campaign execution.

Knowledge, Skills & Abilities Requirements

• Bachelor's degree required.
• 2+ years of experience in email development, CRM, digital marketing, or a related field.
• Experience developing and deploying responsive email campaigns within an enterprise email service provider platform.
• Salesforce Marketing Cloud experience preferred.
• Proficiency in HTML and inline CSS required.
• Experience with AMPscript, dynamic content, and personalization technologies preferred.
• Ability to create schema markup (JSON-LD) and implement campaign tracking requirements.
• Experience integrating customer data and audience segmentation into marketing campaigns.
• Familiarity with mobile-responsive design principles and email best practices.
• Strong troubleshooting and technical problem-solving skills.

Competencies & Attributes

• Customer Focused Partner – understands customer needs and develops personalized experiences that enhance engagement and loyalty.
• Effective Communicator – works effectively with creative, marketing, technical, and vendor teams to deliver successful campaigns.
• Results Driver – consistently delivers high-quality campaigns while meeting tight deadlines and production schedules.
• Problem Solver & Decision Maker – identifies technical issues quickly and implements effective solutions.
• Flexible & Agile Adapter – thrives in a fast-paced environment with changing priorities and timelines.
• Team Builder – collaborates across departments and contributes to a positive team culture.
• Passionate Learner – stays current on CRM technologies, email best practices, and emerging digital marketing trends.
• Attention to Detail – maintains a high standard of quality and accuracy throughout campaign development and deployment.
• Strategic Thinker – understands how CRM initiatives support broader customer engagement and business objectives.

Working Conditions & Physical Requirements

This is a hybrid role that requires periodic onsite presence at the corporate office on designated days. The work environment generally involves everyday office conditions and requires normal safety precautions associated with office environments, conference rooms, and business travel.

The work is primarily sedentary and typically involves sitting for extended periods while working on a computer. Occasional walking, standing, bending, carrying light materials, and participating in meetings may be required. No special physical demands are necessary to perform the essential functions of the position.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and a 401(k) with company match. In addition, associates may enjoy access to our onsite salon services, dining options, Sally Beauty and CosmoProf stores, and employee merchandise discounts.