Director of E-Commerce

Director of E-Commerce Location: In-Office | Old Town Scottsdale, AZ About Us Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide and continues to scale rapidly across digital channels. The Opportunity We are hiring a high-performance Director of E-Commerce to work directly under our Head of E-Commerce and help scale the next phase of our growth. This is not a maintenance role. This is a builder role. We want an A-player who understands Shopify at a deep level, knows how to increase conversion and AOV, and can spot growth opportunities others miss. Someone who moves fast, thinks in numbers, and takes ownership of outcomes — not tasks. If you have scaled a DTC brand and know how to drive measurable impact, this role is for you. What You’ll Own Shopify (Primary Focus) Optimize the full Shopify storefront and customer journey Increase conversion rate, AOV, bundling, and upsell performance Lead CRO testing and site optimization initiativesImprove mobile experience and checkout flow Execute promotional strategies with precision and speed Amazon Seller Central Improve listing quality, SEO, and catalog structure Monitor contribution margin and channel profitability Identify scaling opportunities while protecting margin Maintain operational excellence and account health Retention Oversight Oversee Klaviyo and Postscript performance Push lifecycle marketing to increase LTV and repeat purchase rate Align email/SMS promotions with paid media and inventory strategy Hold team accountable to revenue and performance metrics Performance & Accountability Own key metrics: Conversion rate AOV ROAS Contribution margin Run weekly performance reviews Identify bottlenecks and fix them Drive profitable growth — not vanity metrics Who You Are 5–8+ years in e-commerce, with strong Shopify expertise required Proven experience scaling a DTC brand Strong analytical thinker — you live in the numbers Experience with Amazon Seller Central Experience with Klaviyo required; Postscript preferred Highly competitive, high ownership, and execution-focused Comfortable in a fast-paced, high-expectation environment You do not need to be managed. You manage outcomes. #J-18808-Ljbffr