Head of Growth, Avalara Micro and Emerging Business Remote, United States - Marketing

What You'll Do Millions of small businesses — the coffee shop, the vacation-rental host, the online seller — have to get sales and lodging tax right, and most of them don't have a finance team to do it. Avalara builds the software that makes tax compliance automatic. Now we're building a dedicated business to serve the smallest and fastest-growing of those customers, and we're looking for the leader who will make it grow. As Head of Growth, you'll own growth for a portfolio that includes DAVO (automated sales tax for small businesses, set up through their point-of-sale system), MyLodgeTax (lodging tax registration and filing for short-term rental hosts), and new self-serve, e-commerce and embedded products on the way. You'll have real customers and revenue from day one, a dedicated product and engineering team shipping weekly, and the mandate to turn all of it into a repeatable product-led growth engine. This isn't a demand-gen seat. You'll own the whole funnel — acquisition, conversion, activation, retention and expansion — and lead the marketing and customer success teams that move it. What Your Responsibilities Will Be Set the growth strategy and run the numbers. Define the plan, targets and investment priorities for the portfolio. Own full-funnel outcomes, and build the operating rhythm — weekly funnel reviews, experiment readouts, executive updates — that keeps everyone focused on what's moving. Build the product-led engine. Own the journey from first click to paid customer to long-term retention. Work side by side with Product, Design and Engineering on signup, pricing presentation, checkout, onboarding and in-product prompts, and run a high-tempo experimentation program across all of it. Win through partners and marketplaces. Much of our growth runs through ecosystems: POS systems, property management platforms, e-commerce and app marketplaces. You'll build the playbooks for listings, co-marketing, partner launches and attribution, and put investment where it pays back. Keep customers, and grow them. Build lifecycle programs that get customers from purchase to their first successful filing and beyond. Lead the Business Success team, moving it toward signal-driven outreach that catches churn early, and run retention programs from payment recovery to win-back. Build the team. Lead and grow a team spanning lifecycle and demand marketing, content, organic growth, partner marketing and customer success. Partner closely with Product, Engineering, Finance, Sales, Business Development and our CMO's organization. What You’ll Need To Be Successful 12+ years in growth, product-led growth, lifecycle or revenue marketing, or go-to-market leadership, ideally in SaaS, fintech, payments, compliance or SMB technology 5+ years leading teams, including managers and senior individual contributors A track record of owning revenue, conversion or retention targets for a product-led or digital-first business — and moving them Hands‑on experience optimizing self‑serve funnels, pricing pages, checkout, marketplace listings and lifecycle programs Strong analytical instincts: CAC, LTV, payback, activation, cohort retention, churn, attribution and experiment design A habit of turning funnel insight into product changes, not just campaigns Clear, direct communication with executives and the ability to lead across a matrixed company Avalara is an AI‑first Company AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability. You’ll bring experience using AI and AI‑related technologies, ready to thrive here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We’ll Take Care Of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. #J-18808-Ljbffr Avalara, Inc.