Marketing and Communications Specialist

Specialist, Marketing CommunicationsFounded in 1878, Caleres, originally known as Brown Shoe Company, is a global footwear company comprised of some of the world's most loved brands including Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.Join our dynamic and thriving footwear company as a Specialist, Marketing Communications in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.What will you be doing?Execute Digital Marketing Campaigns: Support the planning, execution, optimization of email & SMS marketing campaigns that drive brand awareness, engagement, & revenue.Collaborate Across Teams: Partner with Marketing, Creative, eCommerce, Paid Media and Merchandising teams to develop campaign briefs and marketing initiativesManage Marketing Assets: Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.Ensure Quality & Brand Consistency: Review and proofread email, SMS & paid media campaigns to ensure content, design, and messaging meet brand standardsAnalyze & Improve Performance: Monitor campaign results and identify opportunities for improvementSupport Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.Perks you will enjoy!Our Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brandsBenefits that Start Day One: To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.comGet Paid When You Want: Access your money as you earn it and request your earnings before paydayMental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associatesRelaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MOQualifications that make you the perfect fit!Bachelor's Degree required – marketing, communications, digital media preferred3-5 years of experience in digital, retail, wholesale marketing experience or related fieldExperience with Experian, Salesforce or other email & CRM service providers a plusExperience with Attentive, Adobe Analytics or other SMS & Analytics platforms a plusProven organizational skillsExperience with partnering with 3rd party agencies to drive performanceExcellent verbal communication and presentation experienceAbility to prioritize tasks, for individual work and team work.Strong partnering, problem solving, analytical skills and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiencyMicrosoft Office ProductsCaleres is an Equal Opportunity Employer by choice. We believe our company should be as diverse as the consumers we serve. We seek and engage talented individuals from all backgrounds, ethnicities, genders, lifestyles, and belief systems.Caleres is invested in our Associates. We regularly review our pay matrices and update appropriately based on need. Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.Fraudulent Recruiting Disclaimer: Please beware of fraudulent recruiting. Legitimate Caleres contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: