Business Development Representative (Defense Technology)

THE COMPANY 4C North America Inc. is one of the leading companies in Collective Training Management in the Defense Industry. We are proud of being a growing part of the Orlando Defense and Space contractor community and currently growing our Orlando hub. 4C North America Inc. is located in Orlando, in the heart of the Central Florida Research Park, right next to the University of Central Florida. We are hiring a talented Business Development Representative (Defense Technology) to join our growing defense‑focused sales team. If you’re excited to be part of a high‑performing team selling innovative software solutions to the defense sector, 4C is a great place to grow your career. We offer a fun, collaborative, fast‑paced workplace with lots of challenges in an international environment working closely with our teams in the United States, United Kingdom, Australia, and Sweden. THE POSITION Our Business Development Representative (Defense Technology) will be joining a team of top‑tier professionals focused on driving new business within the defense sector. This role is responsible for identifying, qualifying, and developing new sales opportunities for 4C’s Exonaut training and exercise management software and services across U.S. defense and government clients. We are looking for a driven and motivated Business Development Representative (Defense Technology) with a passion for defense technology and the ability to build strong relationships within the military and government contracting communities. Experience with Govly and HubSpot is essential for success in this role. If you enjoy working with innovative professionals who are transforming the way defense organizations plan, deliver, and evaluate training — this is the place for you! THE JOB Our Business Development Representative (Defense Technology) will be responsible for: Prospecting and identifying new sales opportunities within the defense and government contracting sectors using Govly and other intelligence platforms. Managing and maintaining the sales pipeline in HubSpot CRM, ensuring accurate tracking of all leads, contacts, and opportunities. Must be good at defining sales and qualification metrics. Conducting outreach campaigns to engage defense and government decision‑makers. This role also has part responsibility for all internal marketing products and approaches that match our Go to Market strategies by sector. Managing automated contact touchpoints with all leads to schedule discovery calls and product demonstrations for the senior sales team. Collaborating with the marketing and business development teams to develop targeted outreach strategies aligned with defense market trends and opportunities. Coordinating and attending industry events, conferences, and trade shows relevant to the defense and national security communities to build relationships and generate leads. Performing other related duties as assigned within the realm of facilitation sales to delivery transitions. MINIMUM JOB REQUIREMENTS Bachelor’s degree in Business, Marketing, Communications, or a related field. Minimum of 2 years of proven work experience in sales development or inside sales, preferably within the defense or government technology sector. Demonstrated experience using Govly for defense market intelligence and opportunity identification. Demonstrated proficiency with HubSpot CRM, including pipeline management, contact tracking, and sales reporting. Willingness to travel and attend defense industry conferences, events, and client meetings. Must be a U.S. Citizen with the ability to obtain and maintain a security clearance if required. REQUIRED SKILLS Excellent verbal and written communication and presentation skills, with an ability to tailor messaging for defense and government audiences. Strong organizational skills with attention to detail and the ability to manage multiple priorities simultaneously. Strong analytical and problem‑solving skills with the ability to identify and act on new market opportunities. Excellent relationship‑building skills with the ability to establish trust and credibility with defense stakeholders and procurement officials. Ability to build trust, value others, and foster a culture of innovation and collaboration within the sales team. Ability to drive execution, proactively solve problems, maintain flexibility, and possess a can‑do attitude. DESIRED SKILLS Familiarity with defense acquisition processes, contract vehicles (GSA, SEWP, IDIQ), and the Federal Acquisition Regulation (FAR). Experience in selling software or SaaS solutions to U.S. military branches, defense agencies, or government contractors. Knowledge of Live, Virtual, and Constructive (LVC) training environments or military exercise planning highly desirable. High ability to identify and develop further revenue growth opportunities within existing and new defense accounts. BENEFITS 100% Employer Paid Medical, Vision, & Dental 3 weeks of Paid Time Off Sick leave Office Snacks/Fika On‑Site Gym Matching 401K Life insurance Short-Term and Long-Term Disability Plans A full‑time, on‑site/hybrid position with 40 hours per week is being offered. Pre‑employment, job‑related assessments may be administered if selected for an in‑person interview. #J-18808-Ljbffr