Senior Commercial Brand Manager (New York, NY, US)

Summary Daily Harvest is looking for a Senior Commercial Brand Manager to lead commercial strategy, category insights, shopper marketing approach, and retail performance across our growing retail business. This role is designed for someone excited by category, consumer, and retailer insights, with the ability to turn them into better products, stronger sell-in stories, and more effective retail execution. Reporting to the Brand Director, this person will serve as a key commercial thought partner by owning the development of category intelligence, retail and shopper strategy, and performance reporting that help shape how Daily Harvest grows in retail. This role will also play an important role in informing innovation priorities through strong category analysis, consumer insight development, and retailer opportunity identification. Responsibilities Commercial Insights & Category Understanding Develop a strong understanding of the frozen category, competitive landscape, and shopper behavior to inform commercial decision-making Pull and synthesize data from Nielsen, Circana, retailer portals, and internal sales to identify key trends, opportunities, and risks Translate data into clear, actionable insights that inform sell stories, shopper programs, and portfolio decisions Maintain a consistent pulse on category performance and retailer dynamics, ensuring the team is making decisions with the right context Build simple, clear reporting that helps the team make faster and better commercial decisions Innovation Support Through Insights Support innovation work by bringing forward category, shopper, and consumer insights that help identify strong opportunities Contribute to innovation briefs by providing commercial context such as target shopper, price positioning, competitive landscape, and retailer fit Help ensure new ideas are grounded in real-world viability without owning the end-to-end innovation strategy Shopper Strategy & Sell-In Build account-specific shopper marketing strategies and retail selling stories Develop strong sell-in decks and buyer-facing materials rooted in category trends, retailer needs, and performance insights Adapt broader brand campaigns into retailer-relevant executions that reflect how each account operates Partner with Finance and cross‑functional teams to ensure promotional strategies and trade investments are commercially sound Retail Media Lead retail media strategy and optimization across key retail accounts Ensure retail media investments are informed by retailer dynamics, shopper behavior, and measurable business outcomes What Success Looks Like Daily Harvest has a sharper, more consistent understanding of category, shopper, and retailer opportunities Leadership has clear commercial reporting and actionable recommendations Innovation and portfolio decisions are better informed by category and consumer insights Retailer sell-in materials are stronger, smarter, and more credible Shopper and retail media programs drive measurable retail performance Requirements 7+ years of experience in category management, shopper marketing, commercial strategy, or related CPG functions Strong analytical and commercial thinker with hands‑on experience using Nielsen, Circana, retailer portals, or equivalent tools Experience translating data into actionable business recommendations Strong understanding of shopper strategy, sell‑in processes, and retail dynamics Comfortable owning both strategic thinking and day‑to‑day execution Excellent communicator who can simplify complexity into compelling commercial stories Flexible and collaborative, with the ability to work across brand, sales, finance, and innovation teams Compensation and Benefits The salary range for this full‑time position is $150,000 – $155,000, plus bonus, equity, and benefits. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Chobani provides a comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. Employees are eligible for a 401(k) match of 100% on up to 5% of eligible pay. Support for growing families includes fertility and childcare assistance, and 12 weeks of paid parental leave at full pay after six months of continuous employment. Additional wellness resources include an employee assistance program, fitness discounts, a wellness reimbursement, on‑site gym access (certain locations), and a monthly wellness newsletter. Paid time off includes 120 hours, 11 holidays, and paid volunteer time off. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. #J-18808-Ljbffr Daily Harvest