Retention Strategist

Role Description

They are looking for a Retention Strategist to lead client retention initiatives, develop lifecycle marketing strategies, and drive measurable improvements in customer lifetime value and subscriber retention.

• Serve as the primary strategic advisor and point of contact for retention marketing clients.
• Develop and execute retention strategies focused on increasing customer lifetime value (LTV), improving retention, and reducing churn.
• Build and optimize customer lifecycle programs, including email and SMS automations, segmentation strategies, and retention flows.
• Own campaign planning and retention calendars across multiple client accounts.
• Conduct cohort analyses to identify customer behavior trends, retention opportunities, and growth insights.
• Analyze performance data and provide actionable recommendations to improve retention outcomes.
• Collaborate closely with Klaviyo Specialists, designers, and copywriters to execute retention initiatives.
• Lead retention-focused projects and ensure timely, high-quality delivery across client accounts.
• Stay current on industry trends, subscription commerce best practices, and retention marketing innovations.
• Build strong client relationships and contribute to long-term client satisfaction and retention.

Qualifications

• 4+ years of experience in retention marketing, lifecycle marketing, CRM, or customer retention roles.
• Strong expertise in Klaviyo, including flows, automations, segmentation, reporting, and lifecycle strategy.
• Proven experience conducting cohort analysis and using customer data to drive retention decisions.
• Experience working with e-commerce, DTC, or subscription-based brands.
• Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
• Excellent client-facing communication and stakeholder management abilities.
• Experience managing multiple accounts or projects simultaneously in a fast-paced environment.
• Familiarity with subscription platforms such as ReCharge, Skio, or similar tools is a plus.
• Strong understanding of customer lifecycle marketing and subscription commerce models.
• Comfortable leveraging AI tools such as Claude, ChatGPT, or similar platforms to improve efficiency and workflow.

Benefits

• Full remote flexibility.
• Competitive salary.
• Opportunity to work with high-growth subscription CPG brands.
• Collaborative international team with strong retention marketing expertise.
• Exposure to advanced lifecycle marketing, subscription commerce, and e-commerce growth strategies.
• Long-term growth opportunities within a rapidly expanding agency.