Senior CRM Strategist

Senior CRM Strategist

RevenueCat removes the headaches of building and scaling in-app subscriptions. Since graduating from YC's S18 batch we've grown into the default monetization platform for mobile: we're in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.

We're a remote-first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end-users (and help the developers behind them get paid), you'll fit right in.

About the team

You'll be one of the first members of a small, cross-functional group of app monetization subject matter experts who partner directly with RevenueCat customers and prospects. Think of it as RevenueCat's in-house growth advisory practice. As part of the broader Customer Growth org, this team designs and implements high-impact growth strategies spanning User Acquisition, Conversion Rate Optimization, and Lifecycle Marketing. Your CRO Designer counterpart obsesses over paywalls and conversion flows. Your UA Strategist partner knows the ins and outs of scaling paid acquisition profitably. You'll obsess over everything that happens after the install and the paywall: how users are engaged, retained, and recovered when they churn.

You'll also collaborate closely with our content, marketing, and advocacy teams to turn real-world project outcomes into templates, case studies, webinars, and best-practice guides for the broader app community.

About the role

Here's something we hear regularly on customer calls: "We know our trial conversion rate. We know our monthly churn. But we have no idea how to actually reach the right user at the right moment to prevent them from leaving - or bring them back once they do."

That gap - between having subscription data and actually using it to drive retention - is one of the biggest unsolved problems in mobile. Most app teams are flying blind on lifecycle marketing. They blast generic push notifications to their entire user base. They have no idea which users are about to churn until it's too late. They struggle to connect their subscription events (trial started, billing issue, cancellation pending) to their CRM tools in a way that triggers timely, personalized messaging. And when they do set up automations, they can't measure whether those campaigns actually moved the needle on revenue.

RevenueCat sits on the richest subscription dataset in mobile. We already know exactly what happens across the entire subscriber lifecycle - who starts a trial, who converts, who hits a billing issue, who cancels, who comes back. We integrate with the leading CRM and engagement platforms (Braze, Iterable, OneSignal, CleverTap, Customer.io, Airship) so that our customers can trigger campaigns based on real subscription events. But tools and integrations alone aren't enough. Our customers don't just need better data pipes - they need someone who's been in the seat. Someone who's built the onboarding sequences that doubled trial conversion, designed the win-back flows that recovered 15% of churned subscribers, and knows which messaging levers actually move retention for subscription apps.

That's this role.

As Senior CRM Strategist, you'll work directly with customers - running discovery sessions, auditing their lifecycle setups, designing engagement frameworks, and helping them connect RevenueCat's subscription data to their CRM platforms so they can finally reach the right user at the right moment. Then you'll take what you learn across dozens of these engagements and feed it back: into our product roadmap, into reusable playbooks, and into public-facing content that positions RevenueCat as the place where serious app builders come to figure out retention.

This is not a "give advice from the sidelines" role. You'll get your hands dirty in campaign architectures, segmentation logic, and messaging experiments. You'll partner with Product to shape the integrations we build. And you'll be a visible, public voice on mobile lifecycle marketing - the person the industry turns to when they want to know what actually works.

We're looking for someone who:

• Has lived the lifecycle marketing grind firsthand. You've owned CRM and engagement strategy for subscription mobile apps - not just observed from a dashboard. You know what it feels like to watch day-7 retention crater, to wrestle with push notification opt-in rates on iOS, and to make the call on whether a win-back campaign is worth the send. Whether you did this at an app company, a growth agency, or a CRM consultancy, you've been the person accountable for making retention work.

• Thinks in systems, not just channels. You don't just know how to write a good push notification - you understand how the entire post-install engagement loop works. Onboarding flows, trial nurture sequences, renewal reminders, billing failure recovery, cancellation saves, win-back campaigns. You can zoom out to the strategic picture and zoom in to a specific trigger condition in Braze or Iterable.

• Speaks data fluently. You're comfortable building cohort analyses, segmenting users by behavior and subscription status, and pulling insights from tools like Amplitude, Mixpanel, or RevenueCat's own analytics. You don't need a data team to tell you what's happening - you can find the signal yourself and explain it clearly to a founder, a PM, or a Head of Growth.

• Can command a room (or a Zoom). You'll be customer-facing from day one - leading workshops, presenting CRM strategies, and having honest conversations with growth leaders about what's working and what isn't. You need the credibility to push back on bad assumptions and the empathy to meet people where they are.

• Builds for scale, not just for one. You're not satisfied solving the same problem fifty times. When you see a pattern across customers, you instinctively want to turn it into a playbook, a template, a framework, or a piece of content that helps thousands of developers, not just the one on the call.

• Ships and iterates. You have an ownership mentality. You'd rather put an 80% lifecycle playbook in front of a customer tomorrow than a perfect one next quarter. You're comfortable in ambiguity, energized by building something new, and allergic to waiting for permission.

What you'll be responsible for

Customer CRM strategy and optimization: Running structured engagements with RevenueCat customers and prospects - auditing their lifecycle setups, designing engagement frameworks, advising on messaging strategy, and helping them connect RevenueCat subscription events to their CRM platforms for better segmentation, timing, and personalization.

Product feedback and influence: Being the internal voice of the lifecycle marketer. Providing continuous input to Product and Engineering on how our integrations, event triggers, and data payloads need to evolve based on what you see across real customer use cases.

Playbooks and reusable frameworks: Codifying what works into scalable assets - onboarding sequence templates, churn prevention playbooks, win-back campaign guides, segmentation frameworks - that CSMs, Sales, and customers can use without needing you in the room.

Educational content and public thought leadership: Partnering with our Advocacy and Content teams to turn real engagement learnings into blog posts, webinars, conference talks, teardowns, and guides. Being a visible, credible voice on mobile lifecycle marketing for the RevenueCat community and the broader app ecosystem.

Internal enablement: Helping Sales, Customer Success, and Support teams speak intelligently about CRM and retention - so every customer-facing conversation at RevenueCat can go deeper on engagement, not just infrastructure.

What you'll need to be successful

5-8+ years of hands-on experience in mobile lifecycle marketing or CRM, with a significant portion spent on subscription apps. You've personally owned engagement strategy and been accountable for retention and LTV targets.

Deep working knowledge of leading mobile CRM and engagement platforms - Braze, Iterable, OneSignal, CleverTap, Customer.io, or Airship. You've built complex multi-step campaigns, not just sent one-off blasts.

Proven ability to design and measure lifecycle experiments. You're comfortable with A/B testing messaging, timing, and frequency, and you know how to isolate incremental impact using holdout groups.

Strong understanding of the mobile engagement landscape - push notification best practices, in-app messaging, email, and how privacy changes (iOS opt-in rates, notification permissions) reshape how lifecycle teams operate.

Strong customer-facing communication skills. You can lead a workshop with a growth team, write a compelling async brief, and present a strategy to a CEO - all in the same week.

Experience